Brand Perception

In marketing, optimized images are critical to the user experience, brand perception and ultimately business success. In fact, research shows that it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your…
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B2B native advertising seamlessly integrates promotional content or brand content into the natural flow of a media outlet or publication, making it appear less intrusive and much more engaging. This type of advertising matches the form and…
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61% of the 4,000 U.S. and U.K. adults surveyed reported that finding both what they sought in just a few clicks and supporting content would have the strongest impact on what they thought of a company Coveo, the leading enterprise AI…
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Marketers, for the most part, believe that AI adoption is table stakes. Recent studies show that half of marketers believe that the lack of AI adoption is holding them back from meeting their goals, and an overwhelming 88% believe that AI…
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GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organization Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced…
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Brand tracking – What comes to your mind the moment you hear this term? Is it a vital piece to complete your marketing puzzle? Is this some useless and expensive marketing strategy? What is it? Several marketers and brand…
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New offerings bring top tier customer experience and local marketing solutions together as part of Forsta’s Human Experience (HX) Platform Rio SEO, the leading provider of local marketing solutions for enterprise brands today…
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Innovative solution enhances true data-driven decision-making for healthcare organizations navigating a turbulent economy — and beyond Authenticx, the new standard in healthcare for listening to customer voices at scale, has released a new…
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Nearly every mobile phone user in the U.S., regardless of age, has received a scam or fraudulent phone call, and in 2021 scam calls reached record highs, with the volume more than doubling compared to the previous year. The rise in scam…
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ActionIQ, the leading Enterprise Customer Data Platform (CDP), made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer…
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Rival IQ further strengthens NetBase Quid's position across important social media analytics segments NetBase Quid, a global leader in AI-powered consumer and market intelligence, announced it has acquired Rival IQ, an innovative social…
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Confidence in Long-Term Viability of Brand is Top-Rated Attribute among Life Insurance Shoppers, Creating Challenges for Upstarts and New Brands The combination of a lingering pandemic and a new federal tax code change that makes…
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Apple and Sony were both ranked in the top position in the 2020 Nikkei Research's "Brand Perception Index." Microsoft (4th), Google (5th) and Coca-Cola (10th) were also present in the top ten list, together with a number of Japanese…
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