Brand Safety

Inaugural Event Will Include In-Person Panel Discussions, Educational Sessions, and Keynote Speeches on Brand Safety Issues, Trends, and Solutions Two of the advertising industry's leading brand safety organizations, the Brand Safety…
Read More...

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available…
Read More...

With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice,…
Read More...

Publishers, Advertisers and Platforms Work to Make the Internet Safer by Addressing and Challenging Harmful Content Across Digital Platforms OpenWeb, the premium community engagement and audience development platform for publishers, today…
Read More...

Customers using DV’s solution will benefit from easy to use brand safety settings and more granular suitability controls DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced…
Read More...

Deal enables accurate brand safety and contextual categorization for podcasts and audio content Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement with Acast, one of the…
Read More...

Magnite, the world’s largest independent sell-side advertising platform, and tvScientific, a CTV buying and attribution company, announced a first-of-its-kind program to connect CTV publishers with a new class of TV buyers, digital-first…
Read More...

Solution brings together brands’ historical performance and intelligence, helping buyers migrate to an informed, always-on, cookie-free data strategy Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety…
Read More...

BrandVerity, a global leader in brand safety and fraud prevention technology and services, announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection…
Read More...

More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK…
Read More...

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set…
Read More...

AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and…
Read More...

DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an…
Read More...

IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several…
Read More...

SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the…
Read More...

“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not…
Read More...

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion…
Read More...

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and…
Read More...

Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners White Bullet announces that it has already helped to stop 44 million dollars of ad spend from funding…
Read More...

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced?…
Read More...