Brand Safety

Customers using DV’s solution will benefit from easy to use brand safety settings and more granular suitability controls DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced…
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Deal enables accurate brand safety and contextual categorization for podcasts and audio content Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement with Acast, one of the…
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Magnite, the world’s largest independent sell-side advertising platform, and tvScientific, a CTV buying and attribution company, announced a first-of-its-kind program to connect CTV publishers with a new class of TV buyers, digital-first…
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Solution brings together brands’ historical performance and intelligence, helping buyers migrate to an informed, always-on, cookie-free data strategy Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety…
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BrandVerity, a global leader in brand safety and fraud prevention technology and services, announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection…
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More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK…
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What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set…
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AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and…
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DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an…
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IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several…
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SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the…
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“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not…
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AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion…
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Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and…
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Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners White Bullet announces that it has already helped to stop 44 million dollars of ad spend from funding…
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Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced?…
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Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of…
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Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the…
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When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences.…
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DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with…
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