Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to …
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A …
What Supply Partner Consolidation (SPC) Means for Advertisers
With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural …
The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse
The internet’s continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual …
ADK, Japan’s Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention
ADK, Japan’s third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose
Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories
New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media
"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather …
GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety’s Toughest Challenges …
TechBytes with Mark Gorman, CEO, Matrix Solutions
Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is …
Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I …
Data Privacy Moves to Top of the Priority List for Advertisers
IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019 Fifty-six percent of advertisers who participated in Integral Ad …
New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands
Dutch Startup Seal Introduces World’s Most Secure Anti-Counterfeiting and Digital Twin Platform to Protect Large Consumer Brands Seal is a …
Interview with Erwin Bos, Director of Sales, Europe, Tapjoy
"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …