As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
Follow The Disney Principle: Move From Brand Safety to Consumer Trust
At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight …
VAB Expands Marketing And Communications Team
Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, …
Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free …
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic …
Putting Brand Safety in Context for Digital Publishers
Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
Dailymotion Makes Global Investment in Brand Safety
Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to …
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A …
What Supply Partner Consolidation (SPC) Means for Advertisers
With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural …
The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse
The internet’s continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual …
ADK, Japan’s Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention
ADK, Japan’s third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose
Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories
New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …