Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing …
GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual …
NMPi Announces Ed Camargo As New Managing Director In The US
Former VP of Digital Paid Media at ForwardPMX joins digital media specialists New York office NMPi, the award-winning digital media …
AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?
As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the …
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, …
TechBytes with Keith Pieper, VP of Product Operations at Sovrn
Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with …
Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category
Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency …
CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories
Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has …
TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, …
Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of …
MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at …
Brand Safety Requires Effective Identification Measures
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
Follow The Disney Principle: Move From Brand Safety to Consumer Trust
At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight …
VAB Expands Marketing And Communications Team
Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, …
Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free …