TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology
Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
TechBytes with Arndt Groth, President, Smaato
Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile …
TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu
Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …
Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition
Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
Here’s How Marketers Can Avoid Brand Safety Violations
Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, …
Interview with Jesper Theill Eriksen, CEO, Templafy
"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your …
Outbrain Enters Into a Strategic Partnership With IAS
Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, …
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …
SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories
SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, …
SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data
The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use …
Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers
Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot …
Revcontent Becomes a Board Member with the Coalition for Better Ads
Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation …
Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety
The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud’s Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing …
AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising
AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data …