Brand Safety

Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced…
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This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive…
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The Video Privacy Protection Act (VPPA) is on the industry’s lips right now, and for good reason. Knowing what this 34 year old law means in the context of the fast growing streaming TV marketplace is a genuine cause to hit the “pause”…
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Atrium, Zefr's suite of measurement solutions, brings state-of-the-art brand suitability technology for walled gardens, with full mapping to the GARM industry framework – including misinformation, the most recent GARM category. Zefr, the…
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DV now provides transparency into brand alignment with user-generated videos on TikTok DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with…
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Partnership will further the company's role in helping shape the industry's future Sightly, a leading marketing technology and media services company, announced it has joined the Brand Safety Institute (BSI), the foremost industry group…
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Key benefits of MGID’s SDA solution: Powered by award-winning contextual intelligence technology that automates content classification, reduces inefficient manual labor and increases brand safety Fully privacy-compliant …
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Sounder Will Provide Automated Brand Safety Technology and Contextual Insights to the Leading Audio Demand-Side Platform, Increasing Transparency for Podcast Advertisers Sounder, an audio intelligence platform that builds…
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Sounder Will Provide Brand Safety Verification to the Leading Multi-Platform Audio Content and Entertainment Company, Increasing Transparency and Confidence for Podcast Advertisers Sounder, an audio intelligence platform that builds…
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-Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection -Contextual segments provide additional relevancy and reach in ID-less CTV app…
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Sounder Will Provide Automated Brand Safety Technology to the Leading Short-Form Digital Audio Platform, Increasing Confidence for Advertisers Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast…
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Silverpush, a leader in AI powered in-video contextual targeting technology, will integrate with IRIS.TV, offering contextually relevant ads on CTV Silverpush, a leading AI powered adtech solutions provider for brands and agencies,…
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Pixability and GARM will build upon the YouTube and CTV Suitability and Performance industry education initiatives they've already developed together Pixability, the only provider of software and insights for video advertising on YouTube…
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Fourth Annual TAG European Fraud Benchmark Report Shows Decline from Already-Low 0.69% to 0.55% IVT Rate in TAG Certified Channels The Trustworthy Accountability Group (TAG), the leading global initiative to stop criminal activity and…
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Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms Magnite, the largest independent sell side…
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GumGum, a contextual-first global digital advertising platform, announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers…
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GumGum, a contextual-first global digital advertising platform, today announced a partnership with Xandr that will give advertisers an accredited cookieless solution that is transparent, effective, and drives results. The combination of…
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Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, announced growth for its trust portfolio which includes new and existing third party accreditations, as well as content…
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The partnership will bolster Media.net’s high-quality news inventory with transparent and trusted ratings produced by NewsGuard’s team of experienced journalists Media.net, a leading contextual advertising technology company, announced a…
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Already a Regional winner – and now having achieved Global Award acclaim - this Perion recognition reflects its successful business growth and the overall level of collaboration with Microsoft Advertising Perion Network Ltd. , a global…
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