Brand Safety Archives — MarTechSeries

Brand Safety, Content Marketing, Staff Writers

Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018

shares

Sudipto Ghosh5 days agoMay 15, 2018 0 391

Brand Safety, Guest Authors, Native & Programmatic Advertising, Video Advertising

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition,

shares

Inbal Lavi5 days agoMay 15, 2018 0 145

Interviews

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your

shares

Sudipto Ghosh5 days agoMay 15, 2018 0 207

Analytics, Content Discovery, Native & Programmatic Advertising

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform,

shares

MTS Staff WriterMay 11, 2018, 10:01 pmMay 11, 2018 0 157

Brand Safety, Content Marketing

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it

shares

Sudipto GhoshMay 11, 2018, 9:45 pmMay 11, 2018 0 284

Brand Safety, Video Advertising

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism,

shares

Sudipto GhoshMay 10, 2018, 6:59 pmMay 10, 2018 0 245

Staff Writers, Video Marketing

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use

shares

Sudipto GhoshMay 7, 2018, 7:30 pmMay 7, 2018 0 400

Brand Safety, Video Advertising

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot

shares

Sudipto GhoshMay 7, 2018, 7:14 pmMay 7, 2018 0 312

Brand Safety, Content Marketing, Native & Programmatic Advertising

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation

shares

Sudipto GhoshApril 28, 2018, 12:22 amMay 1, 2018 0 461

B2B Data, Native & Programmatic Advertising, Staff Writers

Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud’s Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing

shares

Sudipto GhoshApril 26, 2018, 11:25 pmApril 26, 2018 0 406

Native & Programmatic Advertising, Sales & Marketing

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data

shares

prwebApril 19, 2018, 3:15 pmApril 19, 2018 0 193

Tech Bytes

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher ChildsManaging Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and

shares

Sudipto GhoshApril 12, 2018, 4:32 pmApril 13, 2018 0 440

Tech Bytes

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom KershawChief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs

shares

Sudipto GhoshApril 5, 2018, 4:38 pmApril 6, 2018 0 854

Guest Authors

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the

shares

Inbal LaviApril 4, 2018, 4:30 pmApril 4, 2018 0 1773

Brand Safety, Video Advertising

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company

shares

PRNewswireApril 4, 2018, 3:20 pmApril 4, 2018 0 226

Brand Safety, Privacy and Regulations

Image Protect Inc. Releases New Disruptive Digital Licensing Model IPShare

IPShare Is Set to Disrupt the Current Copyright and Licensing Landscape Image Protect Inc., the global leader in end-to-end copyright

shares

PRNewswireApril 3, 2018, 2:14 pmApril 3, 2018 0 155

Guest Authors

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in

shares

Megan McKennaMarch 30, 2018, 4:30 pmMarch 30, 2018 0 293

Analytics, Brand Safety, Native & Programmatic Advertising

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand

shares

MTS Staff WriterMarch 23, 2018, 6:50 pmMarch 23, 2018 0 151

Brand Safety, Native & Programmatic Advertising

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts

shares

PRNewswireMarch 20, 2018, 4:53 pmMarch 20, 2018 0 187

Tech Bytes

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick MukherjeeChief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This

shares

Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 20, 2018 0 819

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

Sign up for MarTech Series’ Free Newsletter