Interview with Erwin Bos, Director of Sales, Europe, Tapjoy
"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud
Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology
Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
TechBytes with Arndt Groth, President, Smaato
Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile …
TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu
Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …
Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition
Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
Here’s How Marketers Can Avoid Brand Safety Violations
Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, …
Interview with Jesper Theill Eriksen, CEO, Templafy
"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your …
Outbrain Enters Into a Strategic Partnership With IAS
Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, …
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …