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Brand Safety

DEVCON Announces Protect Elect 2020: Providing Free Access to Security Software For Media Companies

Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election. This first-of-its-kind initiative will combat cyberattacks on media sites and their readers by granting national and local news publishers…

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

NMPi Announces Ed Camargo As New Managing Director In The US

Former VP of Digital Paid Media at ForwardPMX joins digital media specialists New York office  NMPi, the award-winning digital media specialist, announces the appointment of Ed Camargo as Managing Director US, operating out of the agency’s New York office. Ed has more than 23 years’ experience in digital media. Before joining NMPi, Ed worked as VP of Digital Paid Media at ForwardPMX, where he was responsible for the strategic vision and operations of the SEM, Display and Social Media departments. At NMPi, he will be…

AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot. In this series, Charmagne answered our questions -- talking about everything from third-party cookies to premium programmatic inventory to first-party data. The Rise of SPO Will Force SSPs to Incorporate More Services to Stay Relevant MarTech Series: What will happen to header bidding? What is the future of SSPs? Charmagne: In 2019, header-bidding created…

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry…

Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category

 Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 – becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk,…

CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories

Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being used by brands and publishers to ensure that ads are not served next to offensive, inappropriate, or hateful content. Unlike outdated keyword-based brand safety, the AI can detect whether online content is discussing anything from alcohol to body modification, fine…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo

The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in a case study for global beverage leader, Diageo. With billions of hours of digital video content watched per day on YouTube, there exists a significant opportunity to reach highly engaged audiences. At the…

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

Follow The Disney Principle: Move From Brand Safety to Consumer Trust

At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think about it as building consumer trust. Disney being the company that it is does a very good job of building consumer trust, and they have very strict guidelines to keep it that way. With such a shining example of positive brand building on the panel, the other conversations about brand safety that followed seemed, frankly, too narrow. And that’s…

VAB Expands Marketing And Communications Team

Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, Marketing & Partnerships VAB, an insights-driven organization transforming the way marketers evaluate media strategies, is expanding its marketing and communications team to amplify its strategic insights and to continue heightening its marketplace visibility. The company, in its mission to empower marketers and support the premium video industry, publishes nearly 50…

Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?

Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks  Digital threats to brands represent a powder keg of risk with a short, burning fuse that can explode at any moment, costing brands thousands -- maybe even millions of dollars. First, ad fraud theft can steal anywhere from 5% to nearly 50% of an advertiser's total ad spend. Next, pile on brand safety risks that can damage a brand's reputation, sales and future marketplace presence. Welcome to today's problematic reality…

The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine learning and artificial intelligence over the years.…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…