The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate …
OTT Explosion Provides Safe Platform For Marketers
The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp
Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …
Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance
Latest Move Reinforces Sizmek’s On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, …
Delmondo and Uru Announce Partnership
Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In …
Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem
The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The …
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …
3 Questions Every Marketer Must Ask When It Comes to Brand Safety
The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on …
Collaboration is Key in Conquering Brand Safety
Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no …