Latest Move Reinforces Sizmek’s On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, …
Delmondo and Uru Announce Partnership
Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In …
Viant’s Adelphic Partners with DoubleVerify, Adding Pre-bid Viewability and Brand Safety
Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non-Human Traffic Adelphic, a self-service platform for cross-channel …
95% of CMOs Overhaul Digital Strategy In 2017 Amid Brand Safety Concerns
Research reveals brands demanding increased industry regulation, better measurement, and more transparency to clean up digital advertising New research from Teads reveals …
Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem
The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The …
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …
3 Questions Every Marketer Must Ask When It Comes to Brand Safety
The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on …
Brand Safety Tech Bytes with Robert McNair, Director & Brand Safety Czar at DashBid
Earlier this year, DashBid, an SSP (Supply-Side Platform) and programmatic ad exchange, appointed Robert McNair as the Brand Safety Czar. The …
Programmatic Tech Bytes with John Snyder, CEO at Grapeshot
Last month, Grapeshot partnered with Vice Media to help brands maximize ad effectiveness with a customized brand safety solution. Grapeshot’s …
Integral Ad Science, DoubleVerify, and Moat join Snapchat’s Brand Safety Coalition
Integral Ad Science, DoubleVerify, and Moat will provide advanced ad safety and keep brands away from negative exposure on Snapchat …
Grapeshot and VICE Media Join Forces to Deliver Innovations in Brand Safety
Grapeshot’s Live Context Marketing Engine Gives VICE Media Expanded Power to Help Brands Maximize Ad Effectiveness Grapeshot, a global privately-owned …
Collaboration is Key in Conquering Brand Safety
Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no …
DynAdmic Gives Global Brands New Opportunity to Buy “Safe” YouTube Ads
DynAdmic ensures brand safe environments in the age of user-generated content As the top brands in the world fight for …
Programmatic Tech Bytes with Richard K. Kahn, Founder and CEO of eZanga.com, Inc.
Earlier this month, we covered the launch of Anura by eZanga.com. Anura is eZanga’s latest technology to combat fraudulent ad traffic, …
Beachfront Media Launches Two-Way Transparency Suite For Programmatic Mobile Video Advertising
Beachfront Media Provides Full Transparency From Advertiser To Publisher, Ensuring Proper Placement Of Ads, Peace Of Mind For Digital Ad Industry …
OpenSlate Becomes Brand Advocate for GroupM; New Partnership will Create Brand-Safe Advertising Ecosystem on YouTube
OpenSlate, the leading social media analytics and intelligence firm has been roped in by GroupM, the world leader in digital …