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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with Cameron Church
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        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Behind Brand Storytelling: What Makes Your Website Story Work
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        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
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        Should You Trust SSAI in CTV Advertising?
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        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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        10 Terrible Ways to Start a Presentation
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Brand Safety

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement
Analytics, Brand Safety, Native & Programmatic Advertising

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand …

MTS Staff WriterMarch 23, 2018, 6:50 pmMarch 23, 2018 0 967
Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer
Brand Safety, Native & Programmatic Advertising

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts …

PRNewswireMarch 20, 2018, 4:53 pmMarch 20, 2018 0 1164
Shouvick Mukherjee
Tech Bytes

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. …
Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 20, 2018 1 2480
Joe Camacho
Interviews

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role …
Sudipto GhoshMarch 16, 2018, 4:00 pmMarch 16, 2018 0 1826
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
In App Marketing, Native & Programmatic Advertising, Staff Writers

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …

Sudipto GhoshMarch 14, 2018, 7:58 pmMarch 14, 2018 1 2905
AI to End Brand Safety Crisis? AnyClip Got the Answers...
AI/ML, Brand Safety, Video

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data …

Sudipto GhoshMarch 13, 2018, 7:30 pmMarch 13, 2018 0 1971
Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns
Native & Programmatic Advertising

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys …

Sudipto GhoshFebruary 26, 2018, 6:50 pmFebruary 27, 2018 0 2166
Wesley MacLaggan, Head of Marketing, Marin Software
Tech Bytes

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel …
Sudipto GhoshFebruary 26, 2018, 5:31 pmFebruary 27, 2018 0 3330
BrandSafetyDSP
Brand Safety, Guest Authors, Native & Programmatic Advertising

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …

Todd KrizelmanFebruary 23, 2018, 5:46 pmMarch 6, 2018 1 3918
Fyber FairBid Unveiled to Ensure 'Equality' in In-App Header Bidding Market
In App Marketing, Mobile Advertising, Native & Programmatic Advertising, Staff Writers

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber’s New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands …

Sudipto GhoshFebruary 21, 2018, 11:06 pmFebruary 21, 2018 0 2486
Analytics, Guest Authors, Native & Programmatic Advertising

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate …

Dirk JacobsFebruary 15, 2018, 4:45 pmFebruary 15, 2018 1 1789
OTT Explosion Provides Safe Platform For Marketers
Brand Safety, Guest Authors, Native & Programmatic Advertising, Video, Video Platforms

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of …

Bill JenningsFebruary 14, 2018, 5:00 pmFebruary 14, 2018 0 1983
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
In App Marketing, Mobile Advertising

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …

Sudipto GhoshFebruary 13, 2018, 11:45 pmFebruary 13, 2018 0 1755
Jeff Smith, Acxiom
Tech Bytes

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …
Sudipto GhoshFebruary 13, 2018, 4:40 pmFebruary 27, 2018 0 2482
Predictions-Series-2018
Customer Data Platforms, Customer Identity Management, Marketing Attribution, Marketing Automation, Staff Writers

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …

Sudipto GhoshFebruary 6, 2018, 10:45 pmFebruary 9, 2018 0 18293
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
AI/ML, Audience Data, Privacy and Regulations, Staff Writers

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …

Sudipto GhoshFebruary 1, 2018, 7:31 pmFebruary 6, 2018 1 5040
Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance
AI/ML, Brand Safety, Native & Programmatic Advertising, Staff Writers

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek’s On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, …

Sudipto GhoshJanuary 4, 2018, 6:00 pmJanuary 8, 2018 0 2519
Delmondo and Uru Announce Partnership Bringing AI-powered Brand Safety Tools to Social and Digital Video Analytics
Brand Safety, Video

Delmondo and Uru Announce Partnership

Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In …

prwebDecember 4, 2017, 7:45 pmDecember 4, 2017 0 1628
Collective
Native & Programmatic Advertising

Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The …

Sudipto GhoshOctober 26, 2017, 10:43 pmOctober 26, 2017 0 1322
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
Brand Safety, Native & Programmatic Advertising

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …

Sudipto GhoshSeptember 29, 2017, 4:44 pmSeptember 29, 2017 0 1552

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