Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand …
Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer
New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts …
TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee
Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. …
Interview with Joe Camacho, CMO, SABIO Mobile
"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
AI to End Brand Safety Crisis? AnyClip Got the Answers…
AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers AnyClip, an AI-driven video content and data …
Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns
Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys …
TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software
Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …
Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market
Fyber FairBid Is First Product Launched Under Fyber’s New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands …
Ad Blockers: Take a Page from Video Game Advertisers
The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate …
OTT Explosion Provides Safe Platform For Marketers
The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp
Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …
Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance
Latest Move Reinforces Sizmek’s On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, …
Delmondo and Uru Announce Partnership
Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In …
Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem
The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The …
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …