Banner Before Header
Browsing Tag

Brand Safety

Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired Grapeshot. On 24 April 2018, the leading marketing technology provider announced that they signed an agreement to acquire Grapeshot. Grapeshot is an industry-recognized leader in providing brand safety and pre-bid contextual solutions. Read More: Oracle’s Moat Unveils New Invalid Traffic…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners. Tell us about your role at TabMo and the team/technology you handle. TabMo was founded in France in 2013. I was…

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

Image Protect Inc. Releases New Disruptive Digital Licensing Model IPShare

IPShare Is Set to Disrupt the Current Copyright and Licensing Landscape Image Protect Inc., the global leader in end-to-end copyright software, is excited to announce that the company has expanded its technology with a new theft proof, trackable, and shareable image format, IPShare. According to management, this disruptive digital image technology offers the Company striking new top and bottom-line growth potential by streamlining costs involved in image-tracking as well as expanding the Company’s primary revenue model…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of video programming, but at least as an offering on par with cable and satellite offerings. We know OTT’s been growing quickly in recent years (users doubled in 2017), so its prominence is no surprise. Pulling even with “traditional TV” is the surprising development, however, as the stage is now set for streaming to change the conversation around advertising as well. OTT now migrates from a side bucket of digital spend…