brand strategy

Decisions, the global automation standard for America's greatest brands, added Michele Cunningham as a new Vice President, leading marketing. Michele will focus on brand, communications, lead generation, and product and industry…
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Online veteran will drive brand strategy for dental-tech pioneer tab32, the dental industry's #1 cloud-based, full-service technology platform, announced the appointment of digital marketing veteran Erik Martinez as its VP of Marketing.…
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Amify, the first turnkey Amazon-as-a-service provider, announced the continued expansion of its leadership team with the addition of three new senior level hires to support the company’s fast paced growth and enhance the customer’s end to…
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Global campaign for Blue Microphones celebrates iconic creators whose voices shape culture, highlights how Blue Microphones has inspired performance and creativity for more than 25 years Logitech For Creators, a brand extension of…
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The addition of Glamit expands Accenture Interactive’s world-class commerce capabilities Accenture has acquired Glamit, a boutique e-commerce agency in Argentina. Glamit offers experience design and technology,…
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This is the first planned acquisition for Accenture in South Africa and on the African continent Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep…
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The agency's "Power of Difference" methodology bypasses stereotypes to create hyper-targeted, culturally relevant and compelling campaigns 9thWonder Agency, adds Scott Thaler as Chief Marketing Officer to help grow the agency's—already…
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H Code, the largest Hispanic digital media company in the U.S., announces the appointment of Adrian Whant as Vice President of Marketing. Whant will use his expertise developing and launching large-scale strategic initiatives to connect…
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Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR …
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Senné is pleased to announce the hiring of Frank Hwang as Chief Marketing Officer. As CMO, Frank will lead Senné’s creative team and manage marketing and brand strategy across the entire company. Frank will work directly with the CEO and…
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Qumulo, the leading provider of cloud file data services, announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for leading Qumulo’s global marketing and brand strategy…
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In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric…
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Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the hiring of a new Chief Marketing Officer, Paul Stoddart. In his new role, Stoddart is responsible for…
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First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First…
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Updated Brand Embraces the Company's Geographic Roots and Promise of Transformational Growth to Clients The leading direct-to-consumer advertising agency, R2C Group is reintroducing itself as Rain, the growth agency. The comprehensive…
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Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global…
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Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s digital landscape. Modern, digital…
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Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their…
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Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT…
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Qualtrics Brand Tracking Provides Prescriptive Actions for Brand Strategy Based on the Industry Leading Qualtrics Experience Management Platform Qualtrics, the leader in experience management, announced the launch of Qualtrics Brand…
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