brand strategy

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the hiring of a new Chief Marketing Officer, Paul Stoddart. In his new role, Stoddart is responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting. “Paul brings a perfect mix of organizational leadership, client service experience and digital expertise that we’re looking for to significantly increase the effectiveness of…

First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First Derivatives has built a customer-centric business serving the capital markets sector with unique IP in consulting and managed services, supporting mission-critical systems” Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation…

Updated Brand Embraces the Company's Geographic Roots and Promise of Transformational Growth to Clients The leading direct-to-consumer advertising agency, R2C Group is reintroducing itself as Rain, the growth agency. The comprehensive rebrand emphasizes the company's long-standing focus of driving transformational growth for DTC companies. Today, the fully integrated agency unveils a new identity and positioning. CEO and co-founder Michelle Cardinal leads the agency through this evolution of the company, which is…

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s digital landscape. Modern, digital platforms allow for high-speed information sharing and for consumers, this has become the norm. So modern organizations require an agile brand strategy to keep momentum and respond to the zeitgeist in real-time. An agile brand strategy gives brands the opportunity to join conversations…

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT Manager or Shawn the Organic-Manic Parent. And in the digital era, we have more buying and behavioral data than ever to paint the picture. But a lot of brands are still going about it all wrong. Working with hundreds of clients over the years to develop strategic brand platforms, my team and…

Qualtrics Brand Tracking Provides Prescriptive Actions for Brand Strategy Based on the Industry Leading Qualtrics Experience Management Platform Qualtrics, the leader in experience management, announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM Platform that promises to transform how companies manage their brand strategy across their organization. Built on the Qualtrics Experience Management (XM) Platform, Brand Tracking integrates with Qualtrics customer,…

Vivaldi, a global strategy firm, announces the acquisition of Gravity Thinking, the award-winning creative and digital agency based in London. The integration affirms Vivaldi’s commitment to deliver tangible impact and proven growth strategies to its clients. “The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands” Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand…