brand strategy

AdForce, a programmatic advertising platform from Gale Force Digital Technologies, has entered its full-launch after extensive testing by advertising agencies. AdForce, the programmatic advertising platform from Gale Force Digital…
Read More...

The world is gradually shifting towards voice-enabled technology; these serve our needs and do what we want in real-time. To stay on the right side of customer noticeability in an ever-competitive digital market, brands must continually…
Read More...

Showcases Record Breaking Growth and Addition of Marquis Customers Across Industries Including Automotive, CPG, Food & Beverage, Retail, and Financial Services SSR, one of the world’s the leading Brand Strategy agencies,…
Read More...

Decisions, the global automation standard for America's greatest brands, added Michele Cunningham as a new Vice President, leading marketing. Michele will focus on brand, communications, lead generation, and product and industry…
Read More...

Online veteran will drive brand strategy for dental-tech pioneer tab32, the dental industry's #1 cloud-based, full-service technology platform, announced the appointment of digital marketing veteran Erik Martinez as its VP of Marketing.…
Read More...

Amify, the first turnkey Amazon-as-a-service provider, announced the continued expansion of its leadership team with the addition of three new senior level hires to support the company’s fast paced growth and enhance the customer’s end to…
Read More...

Global campaign for Blue Microphones celebrates iconic creators whose voices shape culture, highlights how Blue Microphones has inspired performance and creativity for more than 25 years Logitech For Creators, a brand extension of…
Read More...

The addition of Glamit expands Accenture Interactive’s world-class commerce capabilities Accenture has acquired Glamit, a boutique e-commerce agency in Argentina. Glamit offers experience design and technology,…
Read More...

This is the first planned acquisition for Accenture in South Africa and on the African continent Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep…
Read More...

The agency's "Power of Difference" methodology bypasses stereotypes to create hyper-targeted, culturally relevant and compelling campaigns 9thWonder Agency, adds Scott Thaler as Chief Marketing Officer to help grow the agency's—already…
Read More...

H Code, the largest Hispanic digital media company in the U.S., announces the appointment of Adrian Whant as Vice President of Marketing. Whant will use his expertise developing and launching large-scale strategic initiatives to connect…
Read More...

Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR …
Read More...

Senné is pleased to announce the hiring of Frank Hwang as Chief Marketing Officer. As CMO, Frank will lead Senné’s creative team and manage marketing and brand strategy across the entire company. Frank will work directly with the CEO and…
Read More...

Qumulo, the leading provider of cloud file data services, announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for leading Qumulo’s global marketing and brand strategy…
Read More...

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric…
Read More...

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the hiring of a new Chief Marketing Officer, Paul Stoddart. In his new role, Stoddart is responsible for…
Read More...

First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First…
Read More...

Updated Brand Embraces the Company's Geographic Roots and Promise of Transformational Growth to Clients The leading direct-to-consumer advertising agency, R2C Group is reintroducing itself as Rain, the growth agency. The comprehensive…
Read More...

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global…
Read More...

Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s digital landscape. Modern, digital…
Read More...