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Branding

Why Tokyo 2020 Branding Is the Right Decision for the 2021 Olympics

For millions of athletes, sponsors, fans, and indeed all of humanity, the cancellation of Tokyo 2020 was a necessary disappointment. At no time in the last fifty years has the world needed an Olympics as much as this year. Fortunately, the Tokyo Organizing Committee and the International Committee acted quickly and rescheduled the games which will begin on July 23, 2021. And the Tokyo Organizing Committee deserves a lot of credit for making the correct though controversial branding call of keeping the branding for the…

For Stamats New VP of Business Development, It’s All About Relationships

Stamats' new Vice President for Business Development can't wait to start helping clients tell their stories. Kathryn Edwards has a successful sales background in the specific areas Stamats markets to – higher education, healthcare, and publishing. But it's her ability to develop enduring relationships with her clients that makes her work impressive. She's eager to bring her energy, fresh ideas, and unique perspective to her new role with Stamats. Marketing Technology News: Teradata Board Appoints Steve McMillan President…

Savage Brands Expands Partnership with Refinery Lab to Strengthen Digital Strategy and Execution Capabilities

Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis. Bethany Andell The Refinery Lab team has worked with Savage for the past year to deliver advisory services and…

Criterion.B Launches Swifty, a Full-Service Marketing Platform for Multifamily Properties

Criterion.B Is Excited to Announce Swifty, a Full-Service Marketing Platform for Multifamily Properties Aimed at Making the Website Design and Development Process Simple and Affordable Criterion.B, an award-winning marketing and branding agency, is excited to announce the launch of Swifty, a full-service marketing platform for multifamily properties. Swifty allows multifamily property management companies to use premium pre-designed website themes to quickly and seamlessly launch high-end sites for each community in their…

WeVideo Makes It Easy for Businesses to Build and Share Their Brand Everywhere Through Video with New Branding Feature

WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create. As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps…

Phase2 Celebrates 18 Years of Business and Expands Capabilities with Creative Vice President

Phase2, a digital experience agency, recently announced the addition of new Creative Vice President, Pat Arnold. The addition of Arnold occurs as Phase2 celebrates 18 years in the digital space, signaling to clients a commitment to expanding creative capabilities, and becoming leading experts in the complete digital experience as they head into 2020. CEO, Jeff Walpole, is confident in the knowledge and experience Arnold brings to lead the existing creative team. "We are evolving in a way that better meets the needs of…

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…

What Does AI Need to Succeed for Marketers: Human Intelligence

Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to build their top-funnel pipeline. AI will reach and engage high-value prospects, Marketers are promised. If so, why are so many marketers disappointed by the results? It’s time we stop thinking about Artificial Intelligence as the panacea for all marketing challenges. If we keep on in this vein, marketers will rightly think of it as snake oil - full of promises it can’t possibly deliver. This…

Does Gen Z Marketing Hold Key to Brand Loyalty?

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

Why Tone is Everything in Marketing!

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective and influential voice rings true because of where it comes from – knowing who you are and what you believe in. In doing so, you may become so good that they can’t ignore you. Let’s get down to basics and define what makes…

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

machineVantage Announces Ten New Products Designed to Apply Artificial Intelligence, Machine Learning, and Neuroscience for Marketing,…

machineVantage, a company pioneering in delivering expert Artificial Intelligence and Machine Learning-based solutions across multiple areas of business operations, has announced ten new products that are directly focused on driving innovations in marketing and new product development. The ten new products are drawn from a new book, "AI For Marketing And Product Innovation", co-authored by Dr. A. K. Pradeep, founder and CEO of machineVantage. Headquartered in Berkeley, CA, machineVantage works with major corporations that…

4 Ways a Marketing Automation Solution Can Enable Business Growth

If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who isn’t?), then it’s high time that you consider Marketing Automation. The bottom line isn’t just that the market has changed — the buyer has too. And this means that your business needs to change as well. Marketing Automation tools, as part of a comprehensive strategy of marketing attribution that nurtures customers along the path to conversation, can provide your company with an effective response to that change.…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

ARM Insight Strengthens Executive Team with Addition of Steve Shaw as SVP of Marketing

ARM Insight, a leading provider of payments data and analytics solutions, announced the addition of Steve Shaw as senior vice president of marketing and a member of the ARM Insight executive team. In this new role, Shaw will be responsible for the overall marketing, branding and communications strategy for the company. Since 2010, ARM Insight has been providing payments-based data, analytics and programs to payments processors, investment firms, financial institutions and retail corporations, enabling these companies to…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Chatitive Enters New Intelligent Conversational Messaging Ecosystem with Rebranding and Financing

Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects the company’s focus on helping businesses introduce new, dynamic company-customer interactions using conversational messaging across the mobile customer lifecycle using text messaging that consumers use every day. Chatitive has also announced a new investment from Unlock Venture Partners and existing shareholders to accelerate customer development and to continue to deepen the complexity of…

The Prince Effect: Reasons For Renaming Your Brand, And How To Do It Right

Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself multiple times. Prince’s first name change, to ‘The Love Symbol’ came after a contractual dispute with his record label. But while he used a different title for 6 years, his iconic personal brand left consumers in no doubt as to who he was, and what he could offer. In the world of…

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…