Business Development

LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced that Parijat Banerjee joined the firm as Global Business Head for the banking, financial services and insurance (BFSI) sector. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals I have seen firsthand how data & analytics have powered tangible business outcomes for some of the largest global Fortune 500 companies over the past 15 years. From the first conversations I had with…

Vidyard, the leading video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers with more than 7 million users across its platform. Adoption of its video messaging and screen recording tools increased by more than 250% as sales…

Practifi, a business management platform for high-performing RIAs and wealth institutions, announced that it has appointed Vlad Anghel, Eric Peters, and Roger Romero as the newest members of its rapidly expanding sales team. Anghel, Peters and Romero will serve as senior account executives, supporting Practifi’s deepening presence within the wealth management industry. These hires reflect the company’s position as a leading player in the industry and its aggressive growth strategy. Marketing Technology News:  Avtex Wins…

Digital Entertainment Leader Maria Consuelo Gonima Joins as Chief Operating Officer and Esports Veteran Bryan Yale Joins as Chief Data Officer Reely, the AI-powered real-time content automation platform, today announced two new executive roles with the appointment of digital entertainment executive Maria Consuelo Gonima as Chief Operating Officer and esports analytics veteran Bryan Yale as Chief Data Officer. Reely's new executive leadership will report to CEO Daniel Evans and enhance its strategy to provide the most…

Unbound Commerce is pleased announce they have been selected by marketing platform Yotpo as one of the best tools to grow sales for merchants using BigCommerce for ecommerce. After a selection process, the list was announced May 11 and serves as a reference point for BigCommerce retailers looking to boost sales via extensions offered in the BigCommerce extension marketplace. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals With an eye on selecting extensions that impact a retailer’s…

Eyeota, the leading data partner to global enterprises, announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award A widely-recognized agency innovator, Ashwini previously served as an advisor to Eyeota, providing expert counsel across their products, services and mobile-facing strategy. Her…

Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly to Chief Revenue Officer and GM, Marketplace Jeremy Steinberg. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “His wealth of knowledge building a global supply team at tremendous scale and leading the industry…

Innovid, the only independent advertising and analytics platform built for television, announced the hire of several key product, business development and industry vertical hires to help elevate and execute its vision for measurement and identity. Among them is Nielsen Marketing Cloud CTO Arik Shahar, who joins Innovid as SVP, Identity and Measurement, where he will refine the company’s identity strategy, and align data and measurement initiatives across product lines. Prior to Nielsen, Shahar was head of product at…

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced the promotion of Paul Colucci to the role of chief revenue officer. As chief revenue officer, Colucci is responsible for managing all worldwide sales and business development teams. Marketing Technology News: Google’s Latest Update Will Favor User-Friendly Websites "With more than 25 years of experience in sales, product development, and executive management, Paul…

Arengu, a low-code platform to build user flows on top of any API or identity provider, announced the availability of progressive profiling flows on the Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Auth0’s identity management platform. Arengu allows developers to build custom flows to easily collect new users’ information (e.g. accepting new terms, or completing profiles) when they authenticate through Auth0. Marketing Technology News: TigerGraph’s Graph + AI Summit…

Todd Lunsford is the latest seasoned CMO to join Chief Outsiders, America’s leading group of fractional marketing executives serving the small to mid-sized growth company market. He brings 25 years of experience in healthcare and financial services to the firm, with a track record of impacting growth trajectories through a wide range of strategies and tactics such as strengthening brands, direct-to-consumer digital marketing, B2B lead generation and sales force design and development. He focuses on analytically-driven…

Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced that it had hired Mike Paley as the agency’s new Chief Growth Officer. In his new role, Paley will drive business development for Aisle Rocket as the agency positions for robust growth in 2021. With more than 25 years of experience leading strategic growth for agencies, brands and retail marketing services companies, Paley specializes in translating client business plans into actionable,…

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Idahoan Foods continue to deepen their strategic relationship with a focus on driving actionable insights based on an understanding of the competitive landscape and Idahoan consumers. With access to IRI’s tested and proven industry-leading suite of solutions through the IRI Unify visualization platform, Idahoan is able to identify and capitalize on emerging market trends and ultimately win in the marketplace. “IRI…

Genpact , a global professional services firm focused on delivering digital transformation, announced that Tamara Franklin, chief digital, data and analytics officer at Marsh LLC, is joining its board of directors, effective March 29, 2021. "Tamara's deep experience in digital transformation cutting across many industries will bring valuable insights to Genpact," said Jim Madden, chairman of the board, Genpact. "We're honored to have her join our board, and we look forward to her contributions." Marketing…

Sonrai Security, one of the leaders in identity security and data protection for the cloud, today announced that the company has advanced its relationship with Amazon Web Services (AWS). In addition to achieving the AWS Security Competency status in Identity and Data Protection, the Sonrai Dig platform provides out-of-the-box integration with AWS Control Tower and provides visibility into more than 150 AWS services. This relationship builds on an existing collaboration with AWS to help customers move fast and to deliver…

Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management Startup Advocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Marketing Technology News: Alation Launches New…

Mentorcam, the leading video messaging platform, announced today it has raised $1.4 Million in pre-seed funding. The round was led by General Catalyst. Additional investors include Studio VC, Kosinski Ventures, Realize Tech Fund and angel investors. The pre-seed round of funding will be used to expand the Mentorcam team with business development and growth hires as well as to support product and engineering. Marketing Technology News: How to Start Creating the Change Advertising Needs “The mentorship experience…

Business development professionals now have access to executive contact information and over six million small and middle market businesses Grata, the search engine for discovering small to middle market private companies, announced the release of Canis Major, a product update to facilitate business development across a wider breadth of industries. Additional features include the ability to access executive contact information, as well as a new Chrome Extension to instantly identify companies, contacts, and competitors.…

Adverty AB (publ), the leading in-game platform for advertisers, agencies, and game publishers, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year. Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming. Nymberg will be…