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business goals

Buy Versus Build: What Should You Really Do with Tech Stack?

Should I build or buy? That is the common question we hear, at TangoCode, from clients and prospects alike in the digital marketing space. It is also subject to surveys, countless articles, blogs and even panels such as the one I recently witness in LSA18. I went to the LSA18 event on April 30th, where Greg Sterling curated high-quality content and speakers for a well-attended event. In particular, I was listening to a panel where panelists had this open question: “What’s Wrong with ____ and How to Fix It.” Lisa…