Browsing Tag

business outcomes

TIBCO Female Leadership Recognized in CRN Women of the Channel 2021

TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges. Today, TIBCO announced that CRN, a brand of The Channel Company, named two members of the TIBCO partner team, Stuti Sureka and Natascha Lee, to the highly respected Women of the Channel list for 2021. In addition to playing essential roles in executing the TIBCO Partner Program, both are leaders of the Women Inclusion, Success…

Wipro Achieves Google Cloud Partner Specialization in Application Development

Wipro Limited , a leading global information technology, consulting and business process services company, announced that it has achieved the Google Cloud Partner Specialization in application development. This marks the fourth Partner Specialization badge that Wipro has received from Google Cloud, following recognition for outstanding cloud security, migration, and work transformation. This specialization demonstrates Wipro’s capabilities across multiple areas as a Google Cloud SI partner. Marketing Technology News: …

Acorio Announces Three New Vice Presidents to Join Leadership Team

Acorio, an NTT Data company and the largest pure-play ServiceNow Consultancy, has hired 82 new employees since January 1st, growing the company to a ServiceNow talent force of more than 300. Furthering the mission to inspire and guide customers to business transformation success, Acorio has promoted Grant Pulver to Vice President of Client Success Executives and Josh Scott to Vice President of Industry Solutions and Operations. The team also hired Michael Beldie as Acorio's Vice President of Advisory. The three new…

23 Brand Success Stories Using Audience-based Tv Buying To Drive Business Outcomes

VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of shifting from a demographic-based TV buy to an audience-based buying approach. Business outcomes include KPIs like incremental reach, website visits and in-store foot traffic. Audience-based buys drive upper funnel metrics like incremental reach, awareness and recall Audience-based buying…

Persistent Ranked As a Leader In Multiple Categories In ISG Provider Lens™ Report 2021 for Salesforce Ecosystem Partners

Persistent Systems  has placed as a Leader by leading global technology research and advisory firm Information Services Group (ISG) in ISG Provider Lens™ report 2021 for Salesforce Ecosystem Partners. Persistent is a Leader in the categories of Implementation Services for Marketing Cloud Midmarket, Implementation Services for Core Cloud Midmarket, and Managed Application Services Midmarket in the U.S. and Germany. The ISG Provider Lens™ reports provide an objective, data-driven assessment of technology and service…

Advertising Campaigns With Messages Tied To Diversity & Inclusion Increase Business Outcomes

VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result of VAB's analysis of hundreds of advertising campaigns and 3,300 commercials from 50 brands across multiple categories spanning the last five years. More than 20 diversity and inclusion campaign case studies from Johnnie Walker, Nike, Target, ThirdLove, Ulta Beauty, and other brands are…

Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…