business outcomes Archives — Page 4 of 6

What It Takes to Build a Unified Identity Framework That Supports Accurate Attribution and Incrementality

Customer Experience Management Mike Finnerty - October 17, 2025

Does Ad Tech Work or Not?

AI/ML Matt Fusco - October 15, 2025

Customer Journey Mapping Reimagined: Designing Experiences That Matter

AI/ML Mike Turner - August 27, 2025

Uptempo Introduces New Marketing Planning Capabilities to Help Enterprise Teams Optimize Marketing Spend and Align Campaign Plans to Business Outcomes

Insights PRNewswire - October 30, 2024

AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel

AI/ML Tomer Zuker - June 13, 2024

IBM and SAP Plan to Expand Collaboration to Help Clients Become Next-Generation Enterprises with Generative AI

AI/ML PRNewswire - May 8, 2024

Brand Metrics extends brand lift measurement into CTV with Paramount ANZ

Sales & Marketing MTS Staff Writer - February 1, 2024

Qlik Acquires Kyndi to Enhance AI-Driven Business Outcomes

AI/ML MTS Staff Writer - January 22, 2024

RudderStack Unveils Profiles in Partnership With AWS, Enabling Companies To Drive Better Business Outcomes With Their Customer Data

Customer Data Platforms PRNewswire - November 29, 2023

MarTech Interview with Dorian Kendal, CMO at Netlify

AI/ML Paroma Sen - October 31, 2023

Heap Delivers Solutions at Speed for Enterprises of Any Size and Complexity

Insights Business Wire - September 13, 2023

MarTech Interview with Meera Vaidyanathan, VP of Product at Twilio Flex

AI/ML Paroma Sen - August 10, 2023

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