business outcomes

Digital agencies heaved a huge sigh of relief last week when Google announced it would kick the can another two years before eliminating third-party cookies. Our advertising ecosystem is a mega skyscraper of cookie-dependent audience…
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Providing a differentiated customer experience (CX) requires strategic vision and a long-term investment. To help organizations cut through the clutter and understand the return on investment (ROI) potential of a differentiated CX…
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Seasoned Team of B2B Technology Leaders Well Positioned to Bring Measurement of Content Outcomes to Creative Teams inMotionNow, a leading provider of marketing resource management solutions for marketing and creative teams, announced …
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Previously serving as Vice President of Americas Growth Marketing and Global Partner, Segments and Industries at Cisco, Chiantera leads Corel’s global marketing strategy and execution. Corel Corporation announces the appointment of…
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Operational savings and verifiable ROI from using BryterCX platform for true omnichannel journey management Several BryterCX utility clients were highlighted in Verint’s most recent Customer Experience Index Report, outlining which U.S.…
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Accenture has entered into an agreement to acquire Trivadis AG, an IT services provider specializing in platforms and solutions that enable highly automated provisioning and innovative use of data. Trivadis’s team of more than 710…
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MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, launched the Data in Marketing Think Tank (DATT) to create a critical space for data solutions providers to work directly and collaboratively…
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Nutanix, a leader in private, hybrid and multicloud computing, announced the election of Virginia Gambale as Chair of the Nutanix Board, effective June 16, 2021. Ms. Gambale joined the Board in June 2020 and became Lead Independent…
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TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges. Today, TIBCO announced that CRN, a brand…
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Wipro Limited , a leading global information technology, consulting and business process services company, announced that it has achieved the Google Cloud Partner Specialization in application development. This marks the fourth Partner…
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Acorio, an NTT Data company and the largest pure-play ServiceNow Consultancy, has hired 82 new employees since January 1st, growing the company to a ServiceNow talent force of more than 300. Furthering the mission to inspire and guide…
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VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of…
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Persistent Systems  has placed as a Leader by leading global technology research and advisory firm Information Services Group (ISG) in ISG Provider Lens™ report 2021 for Salesforce Ecosystem Partners. Persistent is a Leader in the…
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VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result…
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Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the…
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