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Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

Urban Catalyst adds Angela S. Hwang as Director of Marketing and Communications

Urban Catalyst, an Opportunity Zone Fund focused on ground-up development projects in Silicon Valley, announced today that it has hired Angela S. Hwang as Director of Marketing and Communications. "We are excited to welcome Angela aboard as our first senior, director-level hire for our Marketing and Communications team," said Urban Catalyst Founder Erik Hayden. "Angela has achieved great success in marketing across a variety of industries, and we look forward to her applying this expertise in communicating with the…

Porter Novelli Appoints David Bentley Chief Executive Officer

Bentley to Build on Monumental Year at Porter Novelli Porter Novelli, one of the world's leading Purpose communication consultancies, announced that David Bentley will assume the role of chief executive officer (CEO), effective immediately. As CEO, Bentley will continue to build on the organization's mission to help companies and brands find, live and tell their purpose in order to make an impact and drive business results. This exciting announcement follows Porter Novelli's selection as PRWeek's Best Place to Work Large…