Business

Searchable, User-Friendly Access Spans Diverse Data Sets and Industry Sectors Taking the lead from consumer online marketplaces like Amazon, eBay, Etsy, and others, tech marketplaces catering to B2B (business-to-business) customers are…
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Together, Domo and RXA@OneMagnify uncover and analyze insights from fan survey data, improving ESPN’s customer service program Domo announced that ESPN is using Domo App Studio to enhance its customer service experience.…
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KLaunch, a leader in omni-channel conversational AI technologies, announced a strategic collaboration with Slalom Consulting, a global business and technology consulting company. This alliance marks a significant milestone for enterprise…
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Follows Completion of Early Adopter Program with Fortune 500 Customers Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, today announced that it has…
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Hire Mia, a product by CoSchedule, launched a suite of free AI tools to help businesses and startups build out their marketing. Hire Mia developed multiple, free AI-powered business and marketing tools to help business owners and startup…
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Did you know that businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? This interesting statistic underscores the growing importance of lead generation and marketing automation. As the digital…
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Vikram Ramachandran, Principal, AI @ 2X comments on the impact of AI and what marketers need to keep in mind before implementing new AI powered martech to drive their efforts: ________ Hi Vikram, tell us about yourself and more about…
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As a digital marketer, B2B marketer, or business owner you may need to choose many marketing strategies to promote your business because, in the end, all you want is a profitable full funnel. When you evaluate your options for marketing…
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Coverage boasts an 8.3% year-over-year increase in verified business contacts, an 11% increase in individual consumer data, new attributes, and AI-enhanced digital audiences Data Axle, a leading provider of data, data-driven marketing, and…
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Automation Anywhere now integrates Google Cloud's Gemini models with its AI-powered automation platform for powerful multimodal use cases including loan underwriting, hospital patient communications, AML and more Automation Anywhere, the…
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Vaishnavi Vaidya is the primary staff author of this article Great story telling leads to great business. Today, Content Marketing has become essential for consumers to drive digital transformation across various aspects of…
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An Ideal Customer Profile (ICP) describes the type of customer a business wants to attract and serve. It outlines the ideal customer's characteristics, including their demographics, behavior, and psychographics. The need for an ICP…
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New strategic suggestions empower more actionable writing, enabling professionals and teams to get aligned faster—no prompting required Grammarly, the company helping over 30 million people and 70,000 teams work smarter and faster…
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Uncover how modern marketers use social listening to drive prospecting efforts along with the latest in martech from this week's marketing tech highlights: Marketing Quote-of-the-Week! Outside of adopting better tech there needs to be…
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Company expands team, doubles footprint in Fulton Market after rapid growth in 2023 Vyond, the leading AI video creation platform for the enterprise, announced the expansion and relocation of its Chicago office. The company’s new location…
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Experience mapping, popularly known as customer journey mapping or user journey mapping, is a methodological process adopted by companies and organizations to comprehend and visualize the distinct touchpoints and interactions that a…
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Marketing has been an evolving function of any business. We have come too far from those traditional and mundane marketing offices to zesty and peppy cabins of marketing leaders that are full of energy, enthusiasm, and not to mention –…
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Every leader inevitably needs to assess the health and performance of their business. In the same way that individuals routinely monitor their physical health through doctor’s visits and blood tests, leaders must be prepared to conduct…
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A potent instrument in B2B marketing is content marketing. Content fuels many marketing and sales initiatives, including blogs, eBooks, whitepapers, and more. There are several things one may do to succeed in range. However, several errors…
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SkyTab Website Builder enables restaurants to create a website in minutes using the power of AI Shift4, the leader in integrated payments technology, has launched SkyTab Website Builder, an AI-powered tool for restaurants to quickly and…
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