Business

The crucial distinction between brand-led and performance-based marketing is that the former nurtures long-term relationships, while the latter prioritizes testable tactics and quantifiable data. In a faceless digital landscape, however,…
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The first scraper-specific product tailored to the unique characteristics of scraping attacks. Akamai Technologies, Inc., the cloud company that powers and protects life online, announced the availability of Content Protector, a product…
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Have you ever wondered how marketing giants do repetitive business so seamlessly? How do they drive customer loyalty for decades? In today's dynamic B2B market, customer loyalty is the linchpin of success. It's not just about…
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Skai unveils Skai Decision Pro — the first solution purpose-built for media executives to oversee and orchestrate advertising programs across any channel and publisher. Whether utilized alongside Skai's activation solutions or…
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“Sell better by creating an ideal customer profile”.  Creating an ideal customer profile or an ICP is like designing a special map, which helps you understand your customers and sell better. With an ICP, you will know who your…
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Since the pandemic, economic disruption and overall uncertainty have become our new normal. The World Economic Forum, for example, recently conducted a survey that found more than 60% of chief economists expect the global economy to weaken…
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Based on the data, Google’s Search Generative Experience is poised to affect over $40 billion per year in ad revenue on Google BrightEdge, the global leader in organic search, content and digital marketing automation, today released new…
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Allison Breeding, CMO at Apptio talks about the importance of fueling B2B tech marketing with lots more creativity while sharing tips on driving pipeline and business performance: ___________ Welcome to this MarTech Series chat,…
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Annual study leverages insights from 17 million active users asking 20 million questions on the SurveyMonkey platform every day SurveyMonkey, a global leader in online surveys and forms, announced the findings of its second annual…
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Jixie will bolster Accenture Song’s marketing transformation capabilities to help Indonesian businesses deliver more efficient and effective marketing efforts for sustainable growth Accenture has agreed to acquire the business of media…
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WEX, the global commerce platform that simplifies the business of running a business, announced that Sachin Dhawan has been appointed Chief Technology Officer (CTO). In this position, Mr. Dhawan will lead WEX’s global Technology…
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In the dynamic world of retail, success remains a moving target. With consumer purchasing power limited and retail sales growth expected to slow, ‘Loyalty Royalty’ Tim Mason’s newest book couldn’t have launched at a better time. Tim is the…
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Read about Siteimprove's latest generative AI features to Iterate.ai's new interplay app-coder in this week's martech highlight: ___________ Marketing Quote-of-the-Week! Programmatic ad tech enables marketers to more quickly and easily…
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Focusing on the right metrics and setting business goals is vital for achieving sustainable success in any endeavor. In today’s fast paced data driven world metrics matter and setting goals can help you achieve lasting success. Let’s…
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Atmosphere Dedicates $1 Million in Advertising Inventory to Honor Small Business Champions “At Atmosphere, small business is our business. We activate screens in these small business venues as a platform for premium content and…
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Fiverr International Ltd., the company that is changing how the world works together, today announced the appointment of Matti Yahav as CMO and Yael Garten to its board of directors. The addition of Matti and Yael is part of Fiverr’s…
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Accomplished leader from Cockroach Labs and NGINX joins company to build new category of AI assistants for software development lifecycle Tabnine, the creators of the industry’s first AI-powered assistant for developers, today announced…
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Podcasts are a vital component of the quickly evolving digital media landscape. With 464.7 million listeners, there are over 5 million podcasts available globally as of January 2023. Podcasts are a powerful media which has transformed the…
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High-growth field service management platform at the convergence of SaaS and payments helps customers simplify operations, streamline their sales processes, and improve collections Complementary solutions align with current…
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Enterprise-grade platform designed to accelerate speed, agility, flexibility in modern web experiences Today at Compose 2023, Netlify, known for, creating Jamstack and reimagining modern web development, announced the Netlify Composable…
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