Buyer Personas

Successful B2B marketing and sales require you to be strategic about who you talk to and how you talk to them. You have to focus on the specific markets, target accounts and stakeholders that are going to have the greatest impact in scaling…
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Contentoo, Europe’s leading platform for content marketing talent, today announced it has acquired all assets of Contentbox, contentbox.ai. Contentoo, Europe’s leading platform for content marketing talent, announced it has acquired all…
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A buyer persona is an assessment of the characteristic features and habits of an ideal customer or target client. Evaluating the different buyer personas that your company serves can help customize the buyer experience. 86% of potential…
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We are edging ever closer to the end of the era of the third-party cookie. While it means that marketers are going to have to make some big adjustments to adapt to a cookieless world, it also has the potential to herald a new age of…
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Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has…
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