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Buzzoole

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…

Use of #Ad on Instagram Grew by 42% in 2018

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe,  using a combination of social listening tools and previous research conducted during the first…

Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires

Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Manola Pegoraro as Global Chief Finance Officer, Melissa Lee as Global Operations Director, Jane Roy as Vice President of the Americas and the promotion of Sarah Whitfield to Global Chief Marketing Officer. Buzzoole has made the appointments following another year of impressive growth which has seen the platform secure $8.9 million in Series A funding, as well as being named as one of…

Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen – a global measurement and data analytics company that provides the most complete and trusted view available…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Influencer Marketing Platform Buzzoole Announces US $8.9 Million in Series A Funding

Funding by Tamburi Investment Partners and Vertis SGR to Drive Next Phase of Growth for Leading International Influencer Marketing Platform Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP) and "Vertis Venture 2 Scaleup". Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated in the round bringing the company's total funding to date to over US …

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…