Influence+United charter member, IZEA Worldwide, Inc. welcomed the leading influencer marketing company in Europe, Buzzoole, to the fast-growing, global alliance.
Founded in 2013 and headquartered in the growing tech center of Naples, Italy, Buzzoole serves over 850 European Union brand partners and boasts the largest opt-in community of more than 260,000 creators.
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“With a population of nearly a half-billion people filled with rich and diverse cultural backgrounds, the influencer marketing industry across the E.U. stands to be one of advertising’s greatest game-changers,” said Ted Murphy, IZEA Chairman, and Chief Executive Officer. “Influence+United was formed with the vision of bringing together the best providers around the world. We are thrilled to be partnering with Buzzoole in serving brands seeking integrated campaigns that access the international creator economy.”
“We started Buzzoole to connect creators and brands in Italy and over the years, we have extended our reach to Europe,” said Fabrizio Perrone, President, Buzzoole. “Now, with the Influence United alliance, we are thrilled to use our technology and expertise to help more and diverse brands all over the world.”
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The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey — from proposal to results — for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
Influence+United, IZEA, and Buzzoole plan to formally welcome additional partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and companies’ social media channels.
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