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call analytics

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

Audian and Xarios Launch Real-Time Call Analytics

Dimensions provides true picture of customer calls and staff performance for business owners from SME to Enterprise Audian, a software company redefining the telecom industry, announced the availability of Dimensions, the next generation of call analytics, powered by Xarios Technologies, a developer of advanced telephony applications. Integrated into Audian’s Hosted Voice telecom solution for businesses ranging from SME to Enterprise, Dimensions provides cost-effective call logging, innovative real-time call analytics and…

Marchex Releases Conversational AI Technology Built to Predict Customer Intent, Create Personalized Sales Experiences and Improve Sales…

New Suite of Predictive AI Models Featuring 230 AI Signals and Growing Creates Powerful Conversational Insights for Businesses That Engage with Customers over the Phone and via Text Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, released new artificial intelligence technology that can interpret the complex language of customer intent – powerful knowledge that enables businesses to anticipate the needs of consumers, deliver highly personalized experiences and increase…

MarTech Interview with Doug Kofoid, CEO, DialogTech

"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell us about your role and journey into technology. What inspired you to start at DialogTech? I have always been interested in how technology can disrupt mature industries, and that interest intensified while I was in business school during the dot com boom. Technology at the time was a disruptor and brought a different focus – on the data-based decision; the objectivity was something…

CallRail Launches First-to-Market Cost-Per-Lead Solution

New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI Leading call tracking and analytics provider, CallRail, has announced the launch of a first-to-market cost-per-lead solution within the CallRail application. Marketers using CallRail can now efficiently understand how much they’re paying for a phone call lead, staying in step with businesses’ growing appetite for data and more sophisticated marketing attribution. Alongside the cost-per-lead solution, CallRail has also launched a…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Poor Call Handling Results in Lost Sales Opportunities and Negative Customer Experiences

Marchex Institute Study Finds Hotel and Cruise Industries Lose Significant Volume of Customers Due to Poor Call Handling  Call analytics leader, Marchex, has released a series of reports that measure the call handling performance of hotel and cruise brands. By analyzing 5.8 million calls to 13 hotel brands and 84,000 calls to four cruise lines, the Marchex Institute identified key call handling challenges the industries are facing, resulting in lost sales opportunities and negative customer experiences. Marchex's…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

TechBytes with Erin Murphy, Analytics Manager, Marchex

Erin Murphy Analytics Manager, Marchex Call analytics for sales is a powerful tool from a modern context. For companies looking to automate their sales cycle, call analytics and tracking could vastly improve how their sales reps engage with the customers and close more deals. We spoke to Erin Murphy, Analytics Manager at Marchex, to understand how the automotive and travel industries have embraced this emerging technology.Tell us about your role at Marchex and the team/technology you handle. I’m a Data Analytics…

Marchex Institute Study Reveals Conversation Trends Across America 

Marchex Provides AI-Powered Speech Analytics Technology Not Only Automates Tasks like Call Transcription But Allows Businesses to Do a More Complex Sentiment Analysis of Inbound Phone Calls Marchex, a leading provider of call analytics that drives, measures, and converts the callers into customers, has released findings from a new speech pattern study based on more than 6.8 million calls placed by consumers to businesses across the United States. Marchex Institute insights reveal how conversation patterns vary and empower…

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for data-driven marketers, has announced the launch of Call Highlights. Call Highlights by CallRail is an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. Recommended Read: Voilà! the…