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CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

Canvs Adds Marketing Measurement Pioneer Kristin Luck To Board of Advisors

Kristin Luck joins Canvs in Tandem with the Company's Launch of its New Product Canvs Surveys Canvs, the leading emotion measurement AI company, announced that Kristin Luck, a pioneer in marketing measurement and co-founder of Online Testing Exchange (OTX), has joined the Canvs Board of Advisors, dubbed the Emotion Currency Council. Luck joins Canvs in tandem with the company's launch of its new product Canvs Surveys, an emotion measurement AI to quickly and accurately analyze open-ended responses at media…

Canvs Surveys Brings AI Emotion Measurement To Open-Ended Response Research

NBCUniversal Among First to Leverage Canvs Surveys to Automate the Processing of Open-Ended Survey Responses AI and emotion measurement are transforming how traditional market research and open-ended response analysis is done at media companies, brands and across industries. Modern language has become a hieroglyphic tapestry of phrases, jargon, misspellings, hashtags, and emojis that may not necessarily hold the same meaning to the author as it does for their audience. Enter Canvs, the leading emotion measurement AI…

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…

Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…