Canvs Adds Marketing Measurement Pioneer Kristin Luck To Board of Advisors

Kristin Luck joins Canvs in Tandem with the Company’s Launch of its New Product Canvs Surveys

Canvs, the leading emotion measurement AI company, announced that Kristin Luck, a pioneer in marketing measurement and co-founder of Online Testing Exchange (OTX), has joined the Canvs Board of Advisors, dubbed the Emotion Currency Council.

Luck joins Canvs in tandem with the company’s launch of its new product Canvs Surveys, an emotion measurement AI to quickly and accurately analyze open-ended responses at media companies, brands and across industries.
Jared Feldman
Jared Feldman

“I’m so grateful to add Kristin Luck to our board because she’s had her finger on the pulse of research industry innovation for nearly two decades,” said Jared Feldman, CEO at Canvs. “Recent forecasts predict worldwide revenue from emotion analysis software will increase from $123 million in 2017 to $3.8 billion by 2025. Kristin offers a unique vantage point into how our core language-emotion AI can be leveraged across industries beyond media — anywhere research and open-ended surveys are conducted. The sky is the limit.”

Also Read: Canvs Surveys Brings AI Emotion Measurement To Open-Ended Response Research

“I’ve always been attracted to smart companies doing innovative work with data and research,” Luck said. “With its AI-based tools that analyze and classify emotional responses on everything from social media posts to unstructured survey questions, no company is doing more groundbreaking work in the business of marketing and research these days than Canvs. I’m delighted to join the Canvs Emotion Currency Council, where I can help advise the company as it takes its next innovative steps forward.”

Luck is a growth-consulting expert and proven entrepreneur who co-founded the pioneering online research firm Online Testing Exchange. OTX, now part of Ipsos, was named the fastest growing research firm in the world in 2002 and 2003. Luck, who now runs her own consulting practice, also was CMO and President of Decipher, a marketing research services provider, after it acquired her data visualization startup, Forefront Consulting Group.

Luck is also the Founder of the nonprofit Women in Research and sits on the board of ESOMAR, the leading global research association. She has been named a “top voice in market research” for her columns about the industry for RWConnect and the Research Business Report. She has written and lectured widely on research topics in marketing and advertising. Luck has received numerous awards for her work in the research industry and her championing of women entrepreneurs.

Also Read: Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership

Luck joins an impressive Board of Advisors at Canvs, consisting of admired leaders across the business, behavioral science and analytics industries. Additional members include:

  • Sam Hui, Chief Scientist at Canvs, one of the world’s leading experts on consumer behavior. He holds a PhD in marketing from the University of Pennsylvania, MS in Statistics, and BS in Mathematics and Computational Science from Stanford.
  • Dr. J. Wesley Hutchinson, the Faculty Director at the Wharton Behavioral Laboratory at the University of Pennsylvania and a marketing professor at The Wharton School. He’s one of the world’s leading experts on psychology where he focuses on repeated choice environments, confidence, consumer and managerial decision making, and the interrelationships among consumer attention.
  • Shaula Yemini is a technical advisor for Canvs, is the founding member of the IBM Watson team and former Ernst and Young Entrepreneur of the Year. She holds a PhD in Computer Science from UCLA, MS in Applied Mathematics and BSc in Mathematics and Physics from the Hebrew University in Jerusalem.
  • Dan Beltramo is a media currency advisor and was the Founder and CEO of Vizu (acquired by Nielsen), the industry’s first real-time brand optimization measurement technology for brand advertisers. He holds an MBA and a BS from Stanford University and adviser to many companies in the adtech & martech industries.

Recommended Read: Interview with Jared Feldman, Founder and CEO, Canvs

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