CDP

Enterprise Connect, the leading conference and exhibition for enterprise communications and collaboration, will feature the industry’s most advanced technology products and services. Exhibitors will showcase the latest technologies in the…
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Lytics CDP integrates with Amazon’s new advertising targeting API; Lytics customers can use hashed email and first-party cookies to retarget consumers on Amazon’s powerful DSP Lytics, a leading customer data platform (CDP) that improves…
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New IDC MarketScape Report Recognizes Treasure Data as a Leader in Worldwide Customer Data Platforms for Data and Marketing Operations Users Treasure Data, the enterprise customer data platform (CDP), today announced it has been named a…
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Top CDP recognized in 2022 evaluation by IDC for data and marketing operations users Tealium, the most trusted and world's largest independent customer data platform (CDP), today announced it has been named a 'Leader' CDP in the IDC…
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Bounteous, the digital innovation partner of the world's most ambitious brands, announced it’s collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Marketing Technology News:…
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Annual report reveals another record-breaking year of API calls on the Twilio Segment platform, signals critical shifts in how businesses power their digital experiences and customer engagement Twilio Segment, the world’s…
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Lytics, a customer data platform (CDP), has been named a “Contender” in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. Lytics, a customer data platform (CDP), has been named a “Contender” in The Forrester New Wave™:…
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Acxiom Real Identity™ Integrates with Treasure Data to extend its CDP proposition – strengthening acquisition capabilities and full marketing funnel views across media channels. Acxiom, the customer intelligence company whose data-driven…
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Amy Heidersbach, CMO at Persado chats about a few key martech and marketing trends that will be the focus in 2022 for B2B teams: ______ Welcome to this MarTech Series chat Amy, tell us more about your marketing journey through the years…
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Benchmark Advances CDP’s Efforts To Advance Management and Disclosure of Financially-Relevant Climate and Environmental Issues by Global Organizations As part of its continuous efforts to use data and analytics to limit…
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Independent consulting study reveals benefits of Tealium's CDP, including real-time data personalization, resulting in profits of more than $1.2 million over three years of implementation Tealium, the most trusted and largest independent…
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How will CDP usage patterns and trends evolve in the B2B marketplace as martech and marketing trends shift? Tisson Mathew, Founder & CEO at SkyPoint Cloud has a few predictions to share: _________ Welcome to this MarTech Series…
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Capital and partnership will accelerate the leading customer data platform’s ability to help companies liberate data, transform customer relationships, and unleash growth in the privacy-first era BlueConic, the market-leading pure-play…
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Customer Data Platform (CDP) vendors stockpiled more than $1 billion in cash during 2021 as they prepared to battle for industry leadership, according to the CDP Institute's latest Industry Update report. The semi-annual report found that…
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IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment highlights strengths in analytics, innovation, and related offering portfolio Leading brands like Panera, BJs and ServiceNow…
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Lytics customers now have access to Versium’s industry leading identity resolution technology and insights data to improve the effectiveness of digital advertising. Versium and Lytics announced a partnership enabling Lytics customers to…
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Direct-to-consumer hunting gear and apparel company enhances personalization, segmentation and analytics for both first-time and repeat customers Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today…
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Report by independent research firms cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions” Terminus, the only account-based engagement platform built to deliver…
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Tealium's industry leading customer data platform supported a record-breaking 14 Billion events to deliver real-time customer experiences Tealium, the largest independent customer data platform (CDP), today announced it supported 14…
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Developers can better support marketing teams in their transformation by using customer data extracted from the data warehouse to deliver highly targeted marketing Lytics, a leading customer data platform (CDP) that improves marketing…
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