CDP

Developers can better support marketing teams in their transformation by using customer data extracted from the data warehouse to deliver highly targeted marketing Lytics, a leading customer data platform (CDP) that improves marketing…
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In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it's spread across more systems than ever before too. And expectations to deliver highly personalised experiences…
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Simon Advances in Overall Grid Report and Mid-Market Grid Report, and Earns Additional Recognition for Best Support for Third Successive Reporting Period Simon Data, a leading data-driven marketing platform, today announced their…
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The report offers insights from more than a dozen growth executives, from companies such as Shopify, GitHub, Zendesk and Lyft, on how they leverage data and build cross-functional teams to fuel rapid business growth at scale Twilio…
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CDP offers federal agencies a platform-based approach to strengthen their response to cyberthreats Cloudera, the enterprise data cloud company, announced Cloudera Data Platform capabilities available to help federal agencies meet…
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Launch of Innovative New Capabilities and Extension of Market-Leading CDP Empowers Brands to Bring Dynamic Customer Experiences to Market Faster and Drive Business Results  Simon Data, a leading data-driven marketing platform, today…
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Techsun’s new customer engagement SaaS for retail SMEs is an expansion of its flagship product, Social Hub, and shares the same technology core.  Social Hub, an integrated CRM and CDP solution for omnichannel retailers, was…
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OpenText, is a preferred partner at Google Cloud Next '21, which opens today. OpenText will be showcasing new cloud technologies that provide mutual customers the ability to utilize customer data for personalization in highly scalable…
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AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger…
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Treasure Data, the enterprise customer data platform (CDP), today announced the appointment of Eugene Saburi as the company's first Chief Business Officer (CBO). As CBO, Saburi will be in charge of all go-to-market teams including sales,…
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For the first time, brands can seamlessly orchestrate marketing and CX touchpoints together, with Blueshift's new App Hub and next-generation Omnichannel Journey Builder Blueshift today announced the next evolution of its AI-Powered…
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Blueshift, the leading AI-Powered Customer Data Platform, today announced the expansion of its SmartHub Customer Data Platform (CDP) in Europe and Asia Pacific (APAC) regions, adding to its proven success in North America. The company…
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Marketers are buying tech they don’t fully understand MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was…
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Twilio Segment’s unparalleled flexibility empowers developers to create world-class, differentiated customer experiences with the world’s #1 CDP Twilio Segment, the world’s #1 Customer Data Platform (CDP), today unveiled…
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Consumers Prefer Omnichannel Shopping and Email Communications with Brands Treasure Data,™ the leading enterprise customer data platform (CDP), today unveiled the results of a survey identifying American consumers' plans, preferences and…
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Amperity's platform will fuel Airstream's digital transformation using comprehensive customer profiles and actionable data-driven insights Airstream, Inc. maker of the iconic "silver bullet" fleet of Airstream® travel trailers and…
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Customer Data Platform leads at a time of accelerated need for first-party data; serves as trusted CDP to more than 100 globally-admired consumer brands including Wyndham Hotels & Resorts, Michaels, and Tapestry, luxury parent brand to…
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Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced a new integration with Segment, a leading customer data platform (CDP). The bi-directional integration…
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Acquisition accelerates HPE Storage’s transformation to a cloud-native, software-defined data services business Zerto is the vendor of choice for more than 350 Managed Service Providers and 9,000 customers to provide…
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NAVEX Global, the leader in integrated risk and compliance management software, today announced it has established an agreement with CDP North America (formerly, the Carbon Disclosure Project) to collaborate on advancing and simplifying…
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