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Centerfield

Centerfield Adds Speech Analytics to Customer Acquisition Platform Dugout

Centerfield, technology-driven marketing, and customer acquisition company, announced the integration of speech analytics into its industry-leading platform, Dugout. Dugout automates end-to-end customer acquisition for millions of shopping experiences each year. Speech analytics enables Dugout to better understand customer interactions and improve customer experience.  Extracting actionable intelligence from phone calls has proven to drive higher quality calls, convert more callers into customers, and even boost digital…

Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures

Centerfield's World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed. "Centerfield has delivered millions of customers and sales to…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…