Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures
Centerfield’s World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion
Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed.
“Centerfield has delivered millions of customers and sales to many of America’s largest brands,” said Jacob Kotzubei, Partner at Platinum Equity. “The company has strong leadership and a proven technology platform and is well positioned to accelerate its growth both organically and through acquisitions like Digital Ventures.”
Marketing Technology News: Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020
Centerfield’s digital assets and industry leading platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition for millions of shopping experiences each year. Founded in 2011, Centerfield has more than 1,000 employees across seven offices serving brands in residential services, telecommunications, business services, education and other verticals.
“Over the last nine years, we’ve built a world-class technology platform that delivers outstanding results for our clients,” said Brett Cravatt, Co-Founder and Co-CEO of Centerfield. “Our new partnership with Platinum allows us to further penetrate existing markets, expand into new ones and continue investing in Dugout.”
Centerfield Co-Founder and Co-CEO Jason Cohen said Digital Ventures is a perfect fit for Centerfield.
Marketing Technology News: TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics
“Digital Ventures has built an impressive digital marketing business reaching millions of customers in competitive industries,” said Mr. Cohen. “We are thrilled to have the team join Centerfield and believe this acquisition is a blueprint for us to expand in both new and existing verticals.”
Investment Bank CG / Petsky Prunier, part of Canaccord Genuity, served as exclusive financial advisor to Centerfield Media in the transaction.