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CES

Consumer Electronics (NICE) Awards Recognize Those Using Technology in A New, Innovative Way at CES

Enventys Partners presents the second-annual NICE Awards to startups disrupting industries from a range of smart home and smart tech verticals Digital marketing agency Enventys Partners announced their picks for the second-annual NICE Awards at the 2020 Consumer Electronics Show. To be eligible for a NICE Award, a product or company must display how they’re making strides to grow their industry by using technology in an innovative new way. The eligible products or companies must also exhibit at CES in Las Vegas.…

CES 2020 Exhibitor Profiles: Razer to zGlue

CES, the world’s largest gathering for the consumer technology industry, takes place January 7–10, 2020 in Las Vegas. Business Wire is the official news wire partner for CES. Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program Listed below are exhibitor profiles for Razer to zGlue. Company: Razer Booth: 21000 Ticker Symbol & Exchange: HK.1337 (SEHK - Hong Kong Stock Exchange) Web: www.razer.com Twitter:…

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started    Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announced a series of updates that put it on track to complete the first critical stages of its mission. Ad Engine Integration: The…

HERE at CES: New Products, New Partners, New Possibilities

The New Reality is HERE and it's location-powered This week at CES 2020, HERE Technologies is announcing a broad range of new products, partnerships and platform enhancements that extend the possibilities of location data and technology for developers, partners and customers around the world. "We go into the new decade with a huge amount of excitement, opportunities and momentum," said HERE Technologies CEO Edzard Overbeek. “At CES, we're demonstrating the power of our platform to customers, partners and developers across…

OmniVision Announces 4K Video Processor

OmniVision Technologies, Inc., a leading developer of advanced digital imaging solutions, announced in advance of CES the OA805, a video processor that supports high-efficiency video coding (HEVC) compression with the lowest power consumption in the industry. The interest in HEVC (also known as H.265) for IoT-enabled home security devices is growing rapidly. This advanced video compression standard reduces storage requirements and enables the streaming of 4K videos over wireless connections. The trade-off is that the…

Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope to Keynote at CES 2020

Presented by MediaLink, Keynote Session Will Discuss How Companies Drive Positive Impact The Consumer Technology Association (CTA) announced a CES 2020® keynote talk featuring Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope, in conversation with MediaLink Chairman and CEO Michael E. Kassan. Benioff, Jope, and Kassan will discuss the role that companies can play in helping solve some of the world’s biggest social and environmental challenges. The keynote is scheduled for 4 PM, Tuesday, Jan. 7 at the…

CES Unveiled in Paris to Shine Spotlight on Artificial Intelligence

Conference and exhibit will showcase latest innovation in AI WHAT: The Consumer Technology Association (CTA) announced that CES Unveiled in Paris will focus on emerging technology and trends around artificial intelligence (AI). More than 1,000 expected attendees will be able to view the latest AI innovations, learn about the latest tech trends and network with industry leaders. An official CES 2020 preview, CES Unveiled returns to Paris for a seventh year on…

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of video programming, but at least as an offering on par with cable and satellite offerings. We know OTT’s been growing quickly in recent years (users doubled in 2017), so its prominence is no surprise. Pulling even with “traditional TV” is the surprising development, however, as the stage is now set for streaming to change the conversation around advertising as well. OTT now migrates from a side bucket of digital spend…