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Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds’ first video SSP with 100% server-side auctions. This new platform combines unique server-side only inventory from leading publishers (1 billion+ monthly video ad requests) with an intelligent bidding mechanism (Bid Enrichment) enabling improved bid…

Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App Developer Survey Report 2018 by Chocolate

Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app monetization, the survey report reveals insights about app developers' satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads like rewarded videos in boosting ad revenues. Key highlights of the report include: In-app ad revenue miseries: Only 31% app developers are satisfied with their in-app ad revenues Non-video ads are disappearing:…