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Chris Golec

Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO

7-year Demandbase veteran to expand ABM category leadership and drive the company's next stage of growth Demandbase, the leader in Account-Based Marketing (ABM), announced the appointment of Chief Revenue Officer Gabe Rogol to CEO. Chris Golec, the founder and previous CEO of Demandbase, will become Chief Strategy Officer. Under Golec's leadership, Demandbase created the ABM technology category and grew the company beyond $100 million with some of the world's largest and fastest-growing companies as customers. "Breaking…

Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels. "With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However,…

Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough

Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards. With over 2,500 nominations in 2019, the MarTech Breakthrough Awards recognize the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology. MarTech Breakthrough is part of the Tech Breakthrough Awards organization, a leading market intelligence…

Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report

Technology Integrations Cement Demandbase's Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's "advanced ABM capabilities" and stated that "Demandbase provides a full-funnel ABM solution". Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

Demandbase Announces 6th Annual ABM Innovation Summit

Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification Demandbase, the leader in Account-Based Marketing (ABM), announced the lineup of speakers for the 6th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019at…

Demandbase Included On Deloitte’s 2018 Technology Fast 500 Fastest Growing Company In North America

Attributes 225 Percent Revenue Growth to Rise of Investment in Account-Based Marketing Demandbase, a leader in Account-Based Marketing (ABM), announced it ranked no. 352 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Demandbase grew 225% percent during this period. Account-Based Marketing (#ABM) has disrupted the B2B marketing industry & lands @Demandbase on Deloitte's 2018 Technology Fast 500 …

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Only B2B Advertising Solution to Combine Precision and Scale to Reach Key Buyers at Target Accounts Demandbase, the leader in Account-Based Marketing (ABM), unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers,…

Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO

The SaaS Report Lists Golec as #13 of the Top 50 SaaS CEOs Demandbase, the leader in Account-Based Marketing (ABM), announced that its CEO and founder, Chris Golec, has been recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Golec founded Demandbase in 2006 and pioneered the ABM technology category to help the world's largest and fastest growing companies such as Salesforce and Adobe transform their B2B sales and marketing. Under Golec's leadership and vision, Demandbase grew to become the leading ABM…

Demandbase Named a Leader in Account-Based Marketing Platforms

Report States Demandbase Leads the Pack with Robust Complementary Capabilities Demandbase, the pioneer in Account-Based Marketing (ABM), announced that independent research firm, Forrester, cited them as a leader in The Forrester New Wave™: ABM Platforms, Q2 2018 report. In this evaluation, Demandbase received the top score in the current offering category and among the highest score in the strategy category. Demandbase's differentiated ratings were for the account selection, insights, personalization, programmatic…

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine - Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news…

Demandbase Unveils Next-Gen ABM Platform with Cutting-Edge AI Features

Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the only comprehensive, end-to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions in one fully integrated platform. Read Also: Demandbase Unveils…

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…