Browsing Tag

Cinema Advertising

The People Platform From Epicenter Selected by National CineMedia and Screenvision Media For Future Of Cinema Audience Measurement

Deploying Always-On, Location-Based Mobile Measurement Enables Geo-Verified Response from Over 95M Consumers in U.S.; Feeds Cinema Data Into Nielsen Media Impact Platform Epicenter Experience announced that their technology The People Platform has been selected by cinema advertising industry leaders National CineMedia (NCM) and Screenvision Media as the new future of Cinema audience measurement. Through its cloud-based mobile technology, The People Platform is purpose-built for the Experience Economy, enabling authentic…

Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas

BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema network, incorporating Novo cinemas in the UAE and Bahrain as well as Roxy Cinemas in the UAE - with over 135 screens in 15…