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Clate Mask

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses

Rebrand and Product Launch Signal the Industry Leader Is Taking on a New, Bigger Market Infusionsoft announced it has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. For 15 years…

Interview with Clate Mask, CEO, Infusionsoft

"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused company? The inspiration behind Infusionsoft was fueled by a problem that my other co-founders, Scott Martineau and Eric Martineau, and I identified after having worked in the trenches with small business owners. We had started a custom software company for small businesses where the idea for Infusionsoft was sparked by a problem one of our…

Infusionsoft Receives $20 Million from Orix Growth Capital

Investment Will Help Fuel Infusionsoft’s Mission to Simplify Growth for Millions of Small Businesses ORIX Growth Capital recently made a $20 million growth capital investment in Infusionsoft, an industry-leading customer relationship management (CRM) provider for small businesses, with 180,000 users worldwide. Earlier this year the company revealed plans for market expansion with the launch of a new, easier-to-use CRM built specifically for small business service providers with lower pricing and a free trial. The…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…