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cloud-based enterprise

Quint Selects Mapp to Drive Long Term Business Growth

Mapp Digital, the cloud-based digital marketing provider, has been appointed by fintech company Quint to help it to achieve long term business growth. Mapp won the brief in a competitive pitch that ended in a two-way battle against a cloud-based enterprise marketing provider. Quint’s digital marketing account was previously held by another cloud-based marketing vendor focused on cross-channel orchestration. Quint has integrated Mapp into its digital marketing strategy to help all four of its brands to achieve business…

Reputation.com Announces Amir Jafari as Chief Financial Officer

New Addition to Leadership Team Underscores the Company’s Commitment to Innovation and Teamwork, Along with Sustained Financial Growth Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, named Amir Jafari as the company’s new CFO. In this role, Jafari will tap into his history of helping companies significantly elevate their financial performance through strong processes that emphasize innovation and teamwork. Reputation Matters Now More…

Reputation.com Kicks Off Transform ’19 Conference

Annual Event for Movers and Shakers in Digital Marketing Focuses on Online Reputation Management and Customer Experience Strategies and Best Practices to Succeed in the Feedback Economy Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced the highlights planned for the company’s Transform ’19 conference. Held May 8-9 in San Diego, the popular annual event provides a backdrop for informative keynotes, training, general and breakout…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…