cloud-based platform

New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. Unified ID 2.0 is an open…

Mediavine's Grow.me Has Active Integration with Unified ID 2.0 Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry. The Trade Desk is the largest independent demand-side platform. The specific integration brings Grow.me, Mediavine's audience engagement framework, to Unified ID 2.0 as a first-party data solution in wake of Google's…

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

Global advertising technology leader The Trade Desk announced the appointment of Jay Grant as Chief Legal Officer. Grant will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s New York office. Grant has more than 20 years of legal experience with media and digital organizations, most recently as Executive Vice President and General Counsel of Univision Communications Inc.’s (UCI) Digital and News divisions. Prior to that, Grant was Executive Vice President and General Counsel…

As partnership program triples in size, monday.com expands to North America and launches new Partner Academy monday.com, a leading Work OS and one of the fastest-growing SaaS companies in the world, expands its channel operations to North America with a roster of new partners ready to service the region. As collaboration software has seen an enormous boost in 2020 due to the shift to remote work, monday.com has tripled the size of its channel team and is now primed to scale channel efforts in North America. To…

Cloud-based platform enables device management from anywhere and reduces IT visits to meeting spaces Nureva Inc., an innovator in advanced audio conferencing solutions, announces the availability of Nureva Console, a cloud-based platform that makes it easy for organizations to manage their Nureva audio conferencing systems across multiple locations. This is done from a single, secure dashboard that eliminates the need for IT managers to physically visit meeting rooms to configure and monitor their audio systems. Nureva…

Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles in business development, strategy, sales, client services and marketing. He founded and managed The Trade Desk’s New York office, which has grown rapidly to become the company’s largest, before moving to Los…

Aurigo Software, a leading public sector software provider, today announced it had entered into a multiyear, multimillion dollar contract with the City of Seattle to automate the entire city's contract management process including over 5000 individual construction and non-construction contracts annually. Aurigo was selected via formal procurement and was the highest ranked and most responsive vendor. The company's flagship software product, Aurigo Masterworks, will provide the City of Seattle with a secure, cloud-based…

The logistics technology leader revealed new intermodal visibility component, providing customers the ability to track containers real time from port of origin to destination as they transfer between modes project44, the global leader in advanced visibility for shippers and logistics service providers, announced the release of ocean to rail intermodal visibility. Providing customers with the much needed ability to receive real-time geo-location based tracking on intermodal shipments is an important step forward. Customers…

The visibility industry’s only compliance agreement guarantees shippers achieve value faster According to Gartner Inc.’s recently released Market Guide for Real-Time Transportation Visibility Platforms, visibility is only possible with comprehensive network coverage and compliance. project44, the global leader in advanced visibility for shippers and logistics service providers, announced a new service level agreement (SLA) around full truckload carrier onboarding. This groundbreaking agreement demonstrates the technology…

Acquisition will advance ServiceNow’s native AI capabilities to help work flow more smoothly across the enterprise, in all major languages ServiceNow, the company making work, work better for people, announced it has signed an agreement to acquire Passage AI, a Mountain View, Calif.–based conversational AI platform company. The transaction will advance ServiceNow’s deep learning AI capabilities and will accelerate its vision of supporting all major languages across the company’s Now Platform and products,…

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

"Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data." Could you tell us about your role and the team/technology you handle at project44? As Senior Vice President of Marketing at project44, my team and I are tasked with educating companies on how the project44 Advanced Visibility Platform can show them exactly where their shipments are, and what condition they are in, during every step of their journey. Supply chain visibility is a new…

The Ellie Mae Marketplace Provides a One-Stop Shop for Lenders to Find and Connect with Trusted Partners and Solutions Across the Encompass Digital Lending Platform Ellie Mae, the leading cloud-based platform provider for the mortgage finance industry, announced the launch of The Ellie Mae Marketplace, the one-stop shop designed to make it easy for lenders to find, engage and connect directly with the industry’s largest partner network. “The launch of The Ellie Mae Marketplace is the first step towards this with a…

Ellie Mae, the leading cloud-based platform provider for the mortgage finance industry, announced the addition of the industry’s leading customer relationship management (CRM) vendors to the Ellie Mae Integrated Partner Program. The Integrated Partner Program was first announced in October 2018. The program brings best-in-class technology providers and state-of-the-art integrations, to further users’ capabilities offered on the Ellie Mae Encompass Digital Lending Platform. Marketing Technology News: ada Strengthens Its…

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Results Indicate 63 Percent are Likely to Switch Vendors if Expectations Aren’t Met Smart Communications, the leading cloud-based platform for enterprise customer communications, announces the results of a commissioned survey analyzing consumer opinions about the current state of communications delivered by financial services, insurance and healthcare companies. Key among the findings is the discovery that 63 percent of customers are likely to switch vendors that do not meet their expectations. Even more telling,…

Domo, Inc., the leading cloud-based platform company, announced that it has been named a finalist in the 2018 SaaS Awards program in the Best SaaS Product for Business Intelligence or Analytics category. This latest recognition builds on the growing 2018 list of accolades Domo has received for its break-through product offering, including the Dresner Advisory Services’ Wisdom of Crowds Industry Excellence Award, a number one ranking in both Dresner’s 2018 Collective Insights Market Study and its Cloud Computing and Business…