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cloudshare

10 CMOs From High Growth StartUps Talking Market Strategy

Developing and executing a marketing strategy is no easy task. There are a million ways to develop and design a marketing campaign and even more ways to manage a whole marketing strategy. For instance, I believe it is vital to center your marketing strategy around making data accessible, providing customers with more than just advertising. I see great value in inserting marketing content with valuable information and actionable insights customers can benefit from. Marketing is a dynamic and ever-changing field. This is…

CloudShare Launches Flexible Sales Enablement Solution to Reduce Sales Friction, Illuminate Buyer Journeys and Empower Teams with Advanced…

Cloud-Based Demos and Hands-On POCs Boost Sales Funnel Efficiency and Drive Higher Conversion Rates To help speed sales funnel velocity for software companies, CloudShare, a leading provider of specialized cloud environments, announced the availability of its Sales Enablement solution. CloudShare lets companies powerfully showcase their software solutions on demand and within minutes, providing easily managed demos and proofs of concept (POCs) for unlimited users worldwide. CloudShare’s solution enhances both the demo…

MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare

"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve been drawn to technology since I can remember. I created CloudShare because I saw an opportunity. Previously, at other companies, I had difficulties creating IT labs. The solutions were labor-intensive and automation fell short. I wanted something that would let me select different…

The Very Real Benefits of Selling With Virtual IT Labs

Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through the purchasing process before speaking to a sales rep. Further, when it comes to complex purchases, there are typically seven decision-makers to convince, covering at least three different functions. Sales Performance International also reports that, while companies in the US spend $20 billion on sales training every year, employees forget 84 percent of those lessons within 90 days. Consider The…