CMOs

To stay ahead, marketers will need to build off lessons from the past year as they embrace digital change and optimize the buyer experience in the year ahead. _______ Smart businesses regularly evaluate what’s working and what’s not. They…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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New whitepaper highlights the importance of human connection and seamless experiences in digital marketing strategies Khoros, an award-winning leader in digital-first customer engagement software and services, today released its latest…
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McCarty drives profitable growth through strategic analysis, collaborative decision making and disciplined execution with an emphasis on digital marketing Tom McCarty, a digital marketing expert, has joined Chief Outsiders, the nation’s…
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Litmus, the leader in email marketing, announces its plan for Litmus Live 2021, the premier conference for marketers, from CMOs, VPs, and directors to email marketing strategists, copywriters, designers, and developers. The sixth…
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Wipro Limited, a leading global information technology, consulting and business process services company and Designit, a Wipro company, announced the findings from a new global Chief Marketing Officer (CMO) survey of more than 1,000…
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Adam Sharp, CEO and Co-Founder at Clevertouch Marketing shares a few martech-and-marketing best practices in this Q&A chat: ______ Welcome to this MarTech Series chat Adam, tell us more about Clevertouch Marketing and its…
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Deloitte Digital has finally put a price on brand with BrandWorth™, a scoring system and new model designed for CMOs to determine the value of brand, which found that the relationship between brand score and revenue was 1 to …
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MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges MMA Global, the association devoted to architecting the future of marketing for CMOs, today published…
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The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often…
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Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based…
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The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face a fragmented marketplace, a growing number of channels, and empowered consumers who expect seamless, relevant…
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At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing…
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Full Circle Insights' CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated Marketing and Sales Campaign Optimization Generating new sales opportunities is a tough business challenge.…
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Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to…
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True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational,…
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