connected TV (CTV) Archives

AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise

AI/ML Jonathan Gudai - October 27, 2025

EX.CO Joins Prebid.org, to Drive Innovation and Advocacy for Video Advertising Across All Screens

Native & Programmatic Advertising PRNewswire - August 13, 2025

Why CTV is Still Underutilized as a Full-Funnel Channel—and How That’s Changing

AI/ML George Castrissiades - June 26, 2025

MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob

AI/ML Paroma Sen - May 7, 2025

Yieldmo Expands Patent Portfolio to Advance Creative Intelligence Across Formats and Screens

Content Globe Newswire - April 23, 2025

tvScientific Hires Brad Murphy as Head of Brand Sales to Accelerate Adoption of Performance TV

Native & Programmatic Advertising MTS Staff Writer - April 23, 2025

LG Ad Solutions Annual Big Shift Report Underscores TV’s Evolution Into a Multi-Channel Hub for Discovery, Commerce, and Engagement

Content Business Wire - April 17, 2025

TRIPLELIFT COMMEMORATES 100 YEARS OF TELEVISION WITH LANDMARK INDUSTRY REPORT

Native & Programmatic Advertising PRNewswire - April 15, 2025

Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale

Native & Programmatic Advertising Globe Newswire - April 10, 2025

CTV’s Next Frontier – Data Transparency

Customer Experience Management William Jones - February 11, 2025

Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers

Content PRNewswire - September 27, 2024

IAB Study Reveals Disconnect Between Brand Strategy and Consumer Journey Amid Soaring Commerce Video Engagement

Technology PRNewswire - September 17, 2024

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