Connected TV

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and preserve focus at every stage of the creative process, unveiled its new global brand campaign, called “Please Leave.” The campaign highlights the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people…

Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and monetization platform, announced results from a new partnership with Jukin Media, the global digital media company and owner/ operator of multimedia entertainment brands People Are Awesome, FailArmy, The Pet Collective, and others. By serving as the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels and connecting…

N2TV  Empowers Brands to Grow Using a Comprehensive Approach to Acquire and Engage Audiences with Customized Campaigns Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, officially announced an expansion of its existing connected TV (CTV) platform through an integration with global advertising technology leader The Trade Desk. The partnership offers advertisers and publishers a marketplace of cost-effective premium CTV inventory, real-time…

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled "A Day in the Life of Video Viewers," shows that consumers watch video on different screens throughout the day—and…

New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study,…

Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading connected tv and video advertising platform, announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalized video campaigns and short-form mobile video. The year-long study analyzes…

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…

Unique Integration Between Beeswax's Bidder-As-A-Service Technology and Operative's Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More Efficient Execution Beeswax, the industry's only custom programmatic buying platform, announced a robust integration with Operative, an advertising management platform used by leading publishers around the world. Beeswax's explosive expansion in the traditional media and television segment…

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global…

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Industry's SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands' In-Housing Programmatic, as Demand Increases for Transparent Media Buying Beeswax, the industry's first extensible programmatic buying platform, announced that it has secured $15 million in Series B Funding led by RRE, Foundry, and Amasia along with participation from You & Mr Jones. Having raised $28 million to date, Beeswax's continued growth across North America, Europe, and APAC is fueled by the company's…

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs 'Prime Real Estate' for Producers and Services Looking to Advertise Wurl, the leading network for internet-based video distribution and ad monetization, launched its AdSpring for Connected TVs solution. Developed to maximize advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video…

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, the global leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, announced the launch of its new Partner Connect Program. This program empowers Pixability’s brand and agency customers by providing a curated marketplace of the world's leading video platforms, in addition to creative, data, and measurement solutions.…

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User Experience Cedato, the leading programmatic operating system for video, is announcing the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format provides marketers with a greater value from user-initiated impressions while publishers gain higher revenue for quality impressions. Currently, Cedato is a programmatic…

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…