Consumer Brands

McAfee Corp. a global leader in online protection, announced the appointment of Jennifer Biry as Executive Vice President and Chief Financial Officer, effective June 20, 2022. Biry will succeed Venkat Bhamidipati and report directly to Greg…
Read More...

New solution helps DTC brands better address current market challenges to grow their business Direct-to-Consumer (DTC) brands now have a solution to help them better address recent market headwinds and continue to grow their Shopify…
Read More...

Streamlytics with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP) Streamlytics announced it has joined the expanded…
Read More...

Yahoo enables identity solution within AppExchange to enhance addressability, personalization Yahoo announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to…
Read More...

Later Customers Now Have Access to First-of-a-kind TikTok Scheduling, Conversation and Analytics Features Later, the leading social media marketing and commerce platform for small business owners and creators, announced a major new…
Read More...

As more people lend their ears to audio content across a variety of platforms, consumer brands are increasingly focusing on sound, making audio logos a mainstay of their marketing strategies. Audio is fertile ground for connecting with…
Read More...

Alliance Accelerates the Growth of Next Generation Live Brand Experiences in Virtual, Mixed and Augmented Reality Spaces IPG has acquired a stake in The Famous Group, an award-winning fan experience technology company based in Los…
Read More...

First in a series of new solutions to maximize marketing cloud investments and enable deeper, unified customer profiles Amperity, the leading enterprise Customer Data Platform (CDP) for consumer brands, announced the launch of Amperity…
Read More...

Venzee's Proprietary Artificial Intelligence Algorithm Levels Up with Improved Data Accuracy and Speed to Market for Consumer Brands Venzee Technologies Inc., the artificial intelligence (AI) platform for product data, announced its…
Read More...

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail…
Read More...

Manscaped, Vuori, Caraway Home, and 1,600 more brands rely on Daasity to centralize and act on customers' data across sales and marketing channels Daasity, the eCommerce analytics and data platform used by consumer product brands,…
Read More...

Leading customer data platform's accolades include Best Company Culture and Best CEO Amperity, the leading customer data platform (CDP) for consumer brands, announced it has won two Comparably Awards for Q4 2021: one for "Best Company…
Read More...

Non-fungible token (NFT) trade has become a rising trend in the market. MADworld, a NFT marketplace of Animoca Brands, announced on Tuesday that it has collaborated with B.Duck, a world renowned brand, to drop a new NFT limited collection…
Read More...

First of Its Kind Study By Engagement Labs Examines Digital Versus Social Ad Performance of Ten Leading Consumer Brands Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook. The…
Read More...

Founding CEO Sunil Thomas becomes Executive Chairman to lead the company's strategic initiatives CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as…
Read More...

Customers can grow brand reach and generate new revenue by building and publishing live linear channel experiences through Zype's simplified drag-and-drop content scheduling platform Zype, the leading video API and infrastructure platform,…
Read More...

The privacy updates of iOS 15 have changed the game for marketers. Brands have been relying on funnels and retargeting to drive people to their websites using lookalike audiences. Essentially, when a prospect lands on a brand’s website or…
Read More...

Acquisition Fuels World-Class Platform to Drive the Future of Brand Marketing and Communication Powered by State-of-the-Art Digital Innovation Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered…
Read More...

Pace Capital, Material and i80 Group lead financing for previously stealth operator Suma Brands, a platform for acquiring and scaling Amazon FBA businesses, announced the close of a Series A investment led by Pace Capital and Material…
Read More...

Innovative CDP Platform Wins SIIA CODiE Award; Company Named Best for Career Growth by Comparably Amperity, the leading customer data platform (CDP) for consumer brands, announced that CRN, a brand of The Channel Company, has named…
Read More...