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Consumer Packaged Goods

VTEX Earns $1.7 Billion Valuation, Becomes A Tech Unicorn

New funding brings VTEX's total raise to $365 million; will accelerate R&D, global expansion, and help meet record demand from B2B and B2C merchants VTEX, the world's first and only fully integrated commerce-marketplace-OMS platform, announced it has raised $225 million in a Series D funding round, earning the e-commerce provider a $1.7 billion valuation and the coveted status of tech unicorn. The funding received from leading public market technology investors Tiger Global, Lone Pine Capital, Constellation, Endeavour…

Acosta Appoints John Carroll as Chief Growth Officer

Grocery Industry Veteran Tapped to Drive Growth in Newly Created Role Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of John Carroll as Chief Growth Officer, effective June 15, 2020. In this newly created role, Carroll will be responsible for identifying and harnessing opportunities to drive growth for Acosta's current and prospective clients and customers. He will report to Acosta's CEO Darian Pickett and oversee the agency's business development…

Merkle RMG Appoints Phil Yamamoto as President

Yamamoto’s Hire Follows Former President Bill Sayre’s Promotion to CEO, Merkle RMG Merkle, a leading technology-enabled, data-driven performance marketing agency has appointed Phil Yamamoto to President of Merkle Response Management Group (RMG). The best-in-class processing, data, and technology provider continues to elevate its leadership team, following the promotion of former President Bill Sayre to CEO in March. Yamamoto brings over 25 years of experience in business development and sales and operational planning, most…

Acosta Strengthens Team with New Leaders in US and Canada

Mike Anderson Appointed SVP, Natural Specialty Sales in US; David Johnston Named EVP, General Manager, Acosta Canada Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced two leadership appointments today, Mike Anderson as Senior Vice President, Natural Specialty Sales in the U.S., effective May 18, 2020, and David Johnston, Executive Vice President, General Manager, Acosta Canada, effective May 11, 2020. Anderson brings with him more than three decades of CPG,…

Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape

Powered by Nielsen's leading price intelligence data and machine learning, Retail Pricing Analytics shapes a smarter retail market Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods (CPG) retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn's, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen's latest end-to-end pricing and…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

Nielsen: Every 2 Minutes, A New Product Is Launched To The U.S. Marketplace; Here Are The Products That Broke Through The Noise And…

Nielsen Releases 2019 Breakthrough Innovation List, Powered by Nielsen BASES Nielsen Global Connect released its highly anticipated Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space. The steady growth and diversification of Nielsen's Top 25 Breakthrough Innovations mirrors the shifting tides of today's consumer landscape. Powered by BASES, the product innovation discipline…

New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping

This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board. But the omnichannel landscape is far from settled, no matter which lens you view it through. With consumers demonstrating disloyalty at historic…

Nielsen Expands Analytic Relationship with General Mills, Inc.

Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. Marketing Technology News: LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills’…

Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins

Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged goods (CPG) manufacturers and retailers, Nielsen’s open ecosystem has sustained significant year-over-year growth, reflecting a roster increase of nearly 40% since August 2018. Showcasing the company’s strategic strength in e-commerce and wellness trends, Nielsen welcomes two new innovators in these spaces: Amazon automation and insights company CommerceIQ and wellness-focused data…

Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth

CPG Analytics Company Making Fast Strides Towards Its Vision of Democratizing Data for CPG Analysts, Sales and Category Managers Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of 2019—a period that saw the company deliver unprecedented product innovation for the CPG industry. The company also announced the addition of several new employees, including senior leaders in its…

Zebra Technologies to Acquire Profitect Inc.

Acquisition Extends Intelligent Edge Solutions Portfolio and Advances Enterprise Asset Intelligence Vision Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced it intends to acquire Profitect Inc., a privately-held, leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries. Zebra Technologies Corporation today announced it intends to acquire Profitect Inc., a…

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing. AI is enabling companies to better understand how consumers…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…