Browsing Tag

Consumer Sentiment

Using Consumer Reviews to Go Beyond NPS Measurement

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…

Suzy Debuts Suzy Live Delivers One on-One Video Platform

In response to changing market research needs created by the pandemic and restrictions on in-person focus groups, real-time market research platform Suzy unveiled Suzy Live, a first-of-its-kind qualitative research platform for video-based consumer interviews. Leveraging Suzy’s on-demand, screened and verified panel of U.S. consumers, Suzy Live brings together both qualitative and quantitative research in one platform, enabling Fortune 500 brands to conduct in-depth one-on-one video interviews to capture consumer sentiment…

3radical Appoints Industry Veteran Michael Fisher as CEO

3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations' engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical's Voco platform is critical in…

Ongoing COVID-19 Research Captures Real-Time Consumer Confusion Amid State Reopenings and Pullbacks

As the summer rolls on and the typical back-to-school season is disrupted by skyrocketing COVID-19 case numbers, consumers are pulling back from even basic shopping trips to grocery stores and pharmacies, as they return to high levels of concern and anxiety around engaging with society and businesses. According to just-released data from consumer intelligence firm Resonate, the leading provider of AI-driven consumer data and analytics, consumers who indicated a month ago that they were ready to begin resuming certain…

Guided Selling: The Basics Retailers Need to Get Right

Many of us have less than fond memories of spending what felt like an eternity wandering around furniture stores with our parents. But into adulthood, we begin to love making our homes feel personal and special. Unfortunately, that doesn’t always mean we spend any less time aimlessly walking around physical stores trying to find our dream couch or dining room set. Of course, the quest for the “perfect” furniture piece and accessories now extends to online stores – and as a vertical, it is booming. According to Furniture…

A Valentine’s Story: How Brands Can Get Customers to Love Them

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…