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content delivery

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Telecine Deploys MediaMelon’s SmartPlay to Intelligently Utilize Streaming Bandwidth While Improving the Viewing Experience

As Viewing Hours & New Subscriptions Surge from Stay-at-Home Orders, MediaMelon's Content-Aware QoE Solution Cuts Telecine's Bandwidth Consumption & Costs, Delivers High-Quality Viewing Experience MediaMelon, a pioneer in content-aware streaming, today announced Brazil's Telecine streaming video-on-demand (SVOD) cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs despite an unprecedented surge in new…

Uploadcare Closes $1.7 Million in New Funding to Disrupt Content Delivery Market

Co-Led by Vendep Capital and Runa Capital, Who Previously Invested in NGINX, New Funding Round Includes Acquisition of Blinkloader to Fuel Uploadcare's Growth Plans and Product Roadmap Uploadcare, an end-to-end cloud platform disrupting the traditional Content Delivery Network (CDN) market through its Bi-Directional technology, announced that it has secured $1.7 million in new funding. The round is co-led by Runa Capital and Vendep Capital, who will join existing investors Vaizra Capital and LVL1 Group. Proceeds will be…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

2019: The Year AdTech Will Drive a Content Delivery Overhaul

A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries to regional TV series that see huge success in their own country but struggle to gain visibility abroad, international audiences regularly miss out on video they’d value. Some effort has already been made to address this, but often it’s based on bringing premium content that already touches millions to new markets. In 2019, though, it’s time for niche and regional content to experience a…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…