Browsing Tag

content delivery

Rapport Leading the Way by Offering U.S. Clients Automated Reporting Transparency for Digital Out-Of-Home Campaigns

Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, announced the launch of their newest offering for U.S. clients: Rapportal LIVE. Rapport U.S. has teamed up with UniLED to offer North American clients standardized accountability and transparency in digital out-of-home (DOOH) via the Rapportal LIVE platform. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development Created in partnership with UniLED, Rapportal LIVE is a…

The Walt Disney Company Uses AWS to Support the Global Expansion of Disney+

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company , unveiled that The Walt Disney Company is leveraging AWS for the global rollout of Disney+, one of the largest online streaming video services in the world. The Walt Disney Company relies on AWS as its preferred public cloud infrastructure provider to support the explosive growth of Disney+, which quickly surpassed 100 million subscribers only 16 months after launch in November 2019. Leveraging AWS’s fault-tolerant, highly performant infrastructure, The Walt…

Yeahka Acquires Additional Stake in Beijing Chuangxinzhong Technology Co

YEAHKA LIMITED (Yeahka), a leading Technology platform from China, announced it has reached an agreement to acquire a 42.5% additional stake in Beijing Chuangxinzhong Technology Co., Ltd. for RMB170 million. This increases its stake to 85%. The consideration shares would form approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued share capital. In November 2020, Yeahka announced its initial agreement to acquire a 42.5% stake in…

AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…

Sitecore Advances SaaS Platform with Sitecore Experience Edge

New headless content delivery offers a win-win for developers and marketers alike, enables differentiated digital experiences quickly, increasing engagement and revenue Sitecore, the global leader in digital experience management software, announced Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge is unique in that it meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

TechBytes with Krish Mantripragada, Chief Product Officer at Seismic

Please tell us about your journey into technology and how you started in the industry? I always knew I wanted to go into technology. I graduated from the Indian Institute of Technology in Delhi, which is one of the top technology schools globally. I came to the US and got my Ph.D. at MIT, building algorithms for assembly sequence analysis and supply chain management. I started working in product management, product strategy, and R&D for software companies, building products to optimize supply chains, enable…

Storyblocks Launches Maker to Empower Modern Content Creators with Accessible, Production-Quality Video Creation Tools

Maker Platform Disrupts Traditional Creative Barriers Like Restrictive Pricing and Licensing To Fuel Modern Creative Process Storyblocks, the first and largest subscription-based stock media company, debuted Maker, an intuitive, integrated video creation and editing platform that helps users at any skill level make professional-quality videos quickly and easily. Video creation skills have become essential for the mass creative class in order to keep up with exploding global demand for digital content. Storyblocks' Maker…

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Telecine Deploys MediaMelon’s SmartPlay to Intelligently Utilize Streaming Bandwidth While Improving the Viewing Experience

As Viewing Hours & New Subscriptions Surge from Stay-at-Home Orders, MediaMelon's Content-Aware QoE Solution Cuts Telecine's Bandwidth Consumption & Costs, Delivers High-Quality Viewing Experience MediaMelon, a pioneer in content-aware streaming, today announced Brazil's Telecine streaming video-on-demand (SVOD) cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs despite an unprecedented surge in new…

Uploadcare Closes $1.7 Million in New Funding to Disrupt Content Delivery Market

Co-Led by Vendep Capital and Runa Capital, Who Previously Invested in NGINX, New Funding Round Includes Acquisition of Blinkloader to Fuel Uploadcare's Growth Plans and Product Roadmap Uploadcare, an end-to-end cloud platform disrupting the traditional Content Delivery Network (CDN) market through its Bi-Directional technology, announced that it has secured $1.7 million in new funding. The round is co-led by Runa Capital and Vendep Capital, who will join existing investors Vaizra Capital and LVL1 Group. Proceeds will be…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

2019: The Year AdTech Will Drive a Content Delivery Overhaul

A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries to regional TV series that see huge success in their own country but struggle to gain visibility abroad, international audiences regularly miss out on video they’d value. Some effort has already been made to address this, but often it’s based on bringing premium content that already touches millions to new markets. In 2019, though, it’s time for niche and regional content to experience a…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…