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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

ON24 Continues to Scale International Presence with Strategic Leadership at Helm

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue. That's why ON24 today announced it is furthering its investment internationally to best serve customers around the world. With global accounts comprising over 25%…

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from 6Sense Hushly, the leading content engagement & lead conversion platform powered by AI, announced that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver company identification, full-funnel insights…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…

TripAdvisor Introduces New Sponsored Content Experience for Destinations Looking to Reach High-Intent Travelers

Tourism partner testing showed 25% lift in traveler engagement TripAdvisor, the world's largest travel platform, announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. The new destination sponsorship offering provides a platform for media buyers to showcase and shape their story and connect to travelers who are actively searching and seeking new ideas on where to stay, dine or…

Measuring Company Success Beyond the Bottom Line: Why It Pays to Invest in Your Customers

In the SaaS world, especially, satisfying and retaining customers is crucial to a startup’s success. Unhappy customers translate to customer churn, which ultimately acts as a leak at the bottom of your ship. It’ll drag you down. On the flip side, successful customers become advocates for your brand - accelerants for your growth. As such, it’s critical that companies prioritize customer success - that we plan for it and, even more importantly, measure it so as to determine if we’re doing a good job with meeting our…

Uberflip Boosts Engagement for ABM with New Suite of Functionality

Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience They Can Use for Personalized Sales Outreach On the heels of a $32 million Series-A funding, Uberflip has announced a major expansion of its content experience platform to support ABM. The new suite of functionality would help customers to scale their ABM programs and shorten sales cycles by 50%. Uberflip is a cloud-based content experience platform that creates personalized content…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…