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content experience

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Syndigo Acquires Attribytes: Strengthening Product Information Management for Foodservice

Syndigo, a leading SaaS product information and syndication company, and a portfolio company of The Jordan Company ("TJC") announced the acquisition of Attribytes, a GS1 certified data pool and Business Intelligence sales platform. The combination further establishes Syndigo's position as the global leader in product content creation, management, and syndication capabilities with specialized industry experience. Marketing Technology News: Eric Porat Is Revolutionizing the Ad-Tech Industry With One Acquire Media "The…

EX.CO Launches New Addition to its Content Technology

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…

Ceros Partners with Getty Images to Promote an Inclusive Storytelling Guide for Marketers, Developed in Conjunction with SeeHer

Ceros, an interactive SaaS design platform, announced an expanded partnership with Getty Images to promote the "Inclusive Visual Storytelling for Women" guide co-created by Getty Images and SeeHer, a division of Association of National Advertisers’ (ANA), a collective group of committed to creative advertising and content. The guide, which launched in May, was developed to educate marketers on how to use more inclusive imagery in their content. Ceros will join the two organizations to promote the guide through a series of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from SupportLogic (Customer Support), Contentstack (Content), unitQ (Customer Service), 366 Degrees (Marketing Automation), and Onica (Customer Experience). SupportLogic Raises $12 Million to Accelerate Its Intelligent Support Platform SupportLogic, the world’s first intelligent support platform for customer support/success teams, announced that it has raised $12 million of seed and…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

KERV and Forbes Launch Shoppable Video for Advertisers

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is working with Forbes, the world’s largest business media brand, to create interactive, branded, and shoppable content on Forbes.com. Forbes is the first business media publisher to leverage KERV’s patented interactive video technology. The innovative collaboration enables Forbes to offer advertisers an opportunity to engage its audience in new ways within video content.…

Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

PathFactory Delivers Next-Gen Content Experience Tool For B2B Sales Teams

After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company’s sales force to become a fully-trackable content distribution channel. https://vimeo.com/332575702 Now more than ever, as B2B buying power and sales teams are scaled back, it’s critical for salespeople to know exactly which prospects and customers are sales-ready and which need…

Contentstack Wins Second Consecutive Gold Stevie Award in Content Management Solution Category

Company Also Recognized by G2 Crowd with a Slew of Badges for Spring 2020 Based on Positive Customer Reviews Contentstack, the leading Content Experience Platform, announced the company was named a Gold Stevie® Award winner by the 18th Annual American Business Awards® in the Content Management Solution category. The Stevies judges are executives from all over the United States and they scored organizations on qualities such as innovation, integrity, effectiveness, creativity and growth. Judges specifically highlighted…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

ON24 Continues to Scale International Presence with Strategic Leadership at Helm

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue. That's why ON24 today announced it is furthering its investment internationally to best serve customers around the world. With global accounts comprising over 25%…

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from 6Sense Hushly, the leading content engagement & lead conversion platform powered by AI, announced that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver company identification, full-funnel insights…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…

TripAdvisor Introduces New Sponsored Content Experience for Destinations Looking to Reach High-Intent Travelers

Tourism partner testing showed 25% lift in traveler engagement TripAdvisor, the world's largest travel platform, announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. The new destination sponsorship offering provides a platform for media buyers to showcase and shape their story and connect to travelers who are actively searching and seeking new ideas on where to stay, dine or…

Measuring Company Success Beyond the Bottom Line: Why It Pays to Invest in Your Customers

In the SaaS world, especially, satisfying and retaining customers is crucial to a startup’s success. Unhappy customers translate to customer churn, which ultimately acts as a leak at the bottom of your ship. It’ll drag you down. On the flip side, successful customers become advocates for your brand - accelerants for your growth. As such, it’s critical that companies prioritize customer success - that we plan for it and, even more importantly, measure it so as to determine if we’re doing a good job with meeting our…