PathFactory recognized as a leader in both Content Marketing and Content Experience
PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with a 2022 Top Rated Award in both the Content Marketing and Content Experience software categories.
With a trScore of 8.6 out of 10 based on more than 140 ratings and reviews, PathFactory is recognized by the TrustRadius community as a leader in the Content Marketing software category, as well as the Content Experience software category. This is the fourth year in a row PathFactory has received a Top Rated award from TrustRadius.
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“This award is a great reminder that the work we do empowers our customers to think strategically about the role content plays in their buyer journeys, and allows them to take intelligent actions based on insights we surface through visitor engagement.” – Dev Ganesan, President and CEO, PathFactory
“Buyers have many options when it comes to content marketing software. PathFactory has won Top Rated Awards for Content Experience and Content Marketing Software in 2022,” said Megan Headley, VP of Research at TrustRadius. “PathFactory earned these Top Rated awards based directly on feedback from their customers. Reviewers on TrustRadius value PathFactory’s embedded CTAs, content automation, and content performance analytics.”
“The team at PathFactory is committed to building AI-powered solutions that help B2B marketers and sellers to serve up contextually-relevant content experiences by better understanding their buyers’ content needs and interests in a unified way,” said Dev Ganesan, President and CEO of PathFactory. “This award is a great reminder that the work we do empowers our customers to think strategically about the role content plays in their buyer journeys, and allows them to take intelligent actions based on insights we surface through visitor engagement. Thank you to our customers and TrustRadius for recognizing PathFactory as a leader in content experiences.”
Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer.
Hear from verified users on how much they value PathFactory:
- “[PathFactory] is the platform for enterprise business. It is built to support complex setup and advanced structure as well as high business requirements…[This] allows us to build advanced content consumption strategies and best-personalized tailor-made journeys.” -Marketing Technology Manager at Cisco
- “This is the second company where I’ve used PathFactory to manage all of my customer-facing marketing content for the company. Not only do I leverage the tracks to gain insight into where on my website content is being consumed, but it is also used extensively in the campaigns to monitor engagement with content for those campaigns.” -Senior Director, Marketing at Yotascale
- “The future of content management software. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.” -Marketing Manager at Refinitiv
PathFactory is proud to create products that inspire such gracious feedback from users.
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