content experiences

Aprimo, a global leader in digital asset management (DAM) and work management solutions, announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market. "Aprimo's new Marketing Calendar is a game-changer, not only does it provide marketers the visibility…

xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing, is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories. With this sixth consecutive recognition from G2, xiQ continues to fulfil its commitment to providing excellence for B2B sellers and marketers. xiQ's selection is purely meritorious with authentic reviews coming in from reputable clients and enterprise customers after completing an extensive survey questionnaire. The survey is…

There is nothing we love more than giving out shiny trophies recognizing the most innovative and exciting content marketing projects, agencies, and marketers in the industry. The call for entries is officially open for the prestigious 2021 Content Marketing Awards program. Produced by the Content Marketing Institute, the Content Marketing Awards (CMAs) is the largest and longest-running international content marketing program in the world. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

The Partnership Brings Loop Media’s Entire Video Library, Which Includes The Largest & Most Current Collection Of Music Videos, To An Entirely New Gamer Audience Consumers Now Can Escape Their Quarantine Realities & Make New Year’s Eve Plans, As Loop Media & Ultimate Gamer Kick Off Their Partnership With An Innovative New “Virtual New Year’s Eve” Immersive Experience Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully-integrated 360-degree and other premium…

Loop Media, Inc., (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences announced that it has entered into a transaction with Ithaca Holdings, LLC., a fully integrated holding company, led by SB Projects’ Scott “Scooter” Braun, with interests across music, tech, film, television, brands and culture. The transaction resulted in Loop Media acquiring a 20% equity interest in EON Media Group Pte. Ltd. for consideration…

Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences, announced that Loop’s consumer app, which features the world’s largest music video library, will soon be available, free to millions of VIZIO SmartCast™ TV households in the U.S. and Canada. Marketing Technology News: PROLIFIQ Announces Appointment Jay Jarvis as EVP of Enterprise Sales and Alliances In addition to enjoying Loop music…

Australian coastal lifestyle brand expands their digital channels through partnership with Tryzens and Poq. SurfStitch, the Australian based coastal lifestyle platform, has launched their own brand-new app in partnership with digital commerce agency Tryzens and appCommerce platform Poq to enhance the experience for their loyal following of customers and support their digital flagship. The new app provides an intuitive experience for customers that is uniquely SurfStitch while also leveraging new features such as shoppable…

Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients. Through this partnership, both parties will work together to bring…

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

Stein IAS client and B2B leader, Richard Hepworth, President of Trelleborg’s marine & infrastructure operation, has taken home the accolade for Corporate Marketer of the Year at the internationally-renowned ANA Business Marketing B2 Awards. The company supplies the world’s ports and civil infrastructure with highly engineered polymer solutions. Tom Stein, chairman and chief client officer at Stein IAS, said: “Over the last 10 years, Richard Hepworth has transformed Trelleborg marine and infrastructure’s marketing…

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Mobile Posse Appoints Noted Software Development Leader Steve Drill as CTO to Transform and Inspire the Engineering Team Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer. The move comes on the heels of Mobile Posse’s announcement that…