Australian Football League Selects Movable Ink to Power Innovative Fan Experiences With Personalized Creative
Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data
Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, announced it has been selected by the Australian Football League (AFL) for its platform.
“The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership…