contextual data

Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
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Tech Company Appoints Brandon Rea as VP of Sales and Austin Inglett as Ad Operations Manager Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising…
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The Technology Company Appoints Beau Bunch as West Coast Sales Director  Vibrant Media, a contextual ad network pioneer powered by its advanced contextual data and targeting platform, Quintesse, today announced it hired Beau Bunch as the…
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Integration delivers enhanced transparency for advertisers and value for publishers IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV…
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Advanced analytics platform builds a complete data-driven view of customers, coupled with superior customer service and responsiveness to drive sound executive decision-making Piano, a global analytics and activation platform, today…
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Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives Peer39, the leading global provider of pre-bid keyword, contextual, and brand…
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The app increases the effectiveness of using Splunk in OT environments by providing detailed asset information to quickly identify and mitigate potential cybersecurity issues. Industrial Defender, a pioneer in operational technology (OT)…
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SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the…
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Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data Movable Ink, the leading software company powering data-activated and creative personalization for…
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The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns,…
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