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COVID

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

60% of Content Containing COVID-Related Keywords Is Brand Safe

New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. The findings come from analysis by Verity, the company’s machine learning-based content analysis…

The COVID Pandemic Will Contribute Significantly to the $542 Billion Couriers and Messengers’ Market

The Business Research Company offers “Couriers And Messengers Market By Type (Domestic Couriers Market, International Couriers Market) Type Of Coverage (Couriers And Express Delivery Services, Local Messengers And Local Delivery) End-User (B2B, B2C, Others), And Region | Global Forecast To 2023” from its research database. The unprecedented outbreak of corona virus is boosting the couriers and messengers’ market globally. The virus, which originated in the Wuhan Province of China, later spread across the world. With…

Alterra.ai and Mymo Launch a Chatbot That Can Answer Questions on the Coronavirus Outbreak

The COVID Q&A bot answers questions on the coronavirus symptoms, prevention, and treatment, among other things. It helps people concerned about the coronavirus outbreak to quickly get answers to their burning questions. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time The bot relies on the information from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The bot is available to medical…