Browsing Tag

COVID

Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success

To launch or not to launch; that is the question! In 2020, Coca-Cola announced it was cutting entire product lines—including Odwalla Juice—to “ruthlessly prioritize core brands and SKUs,” according to CEO James Quincey. After seeing this move, marketing teams at other brands may have started rethinking plans to launch new beverages into the market. After all, Coca-Cola pulled back. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite But there are signs that the pandemic has been a good…

InfiniGrow Raises $5.25 Million To Build A Navigation System For B2B Marketing teams

InfiniGrow , is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements). "Although practically every profession goes through a technological revolution, B2B marketers are still using legacy tools and frameworks to understand the impact that their work had on the business.…

NetLine Corporation Announces Its 2021 State of B2B Content Consumption and Demand Report for Marketers

NetLine Corporation released its annual 2021 State of B2B Content Consumption and Demand Report for Marketers — an exhaustive review of first-party content consumption and demand data from the previous year. The report extracts and examines key insights from the content consumption behaviors of millions of B2B buyers, equipping Marketers with data-backed research required to guide their centric content demand generation marketing programs. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals…

Covid Forces B2B Businesses to Pivot From Old Marketing Techniques 

In the blink of an eye the strategies to drive awareness for a business that serves another business (b2B) changed. While the industry has been slow to try new marketing strategies, COVID drove things over the edge. Now is the time that B2B marketers need to start changing with the times or risk losing out on the next generation of customers.  As someone who runs digital marketing for a billion-dollar division, I have seen the market change and start to respond in real-time. It's as if ten years of changes were condensed…

Can the Amazon Stranglehold on Shoppers Be Loosened Post-COVID? Survey Says: YES

Sitecore, the global leader in digital experience management software, reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon. Sitecore's survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they've shopped on Amazon. Younger generations harbor significantly more buyers' remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast,…

Trumpet Advertising Named Agency of Record for the Louisiana Office of Tourism

Trumpet Advertising announced that its longstanding partnership with the Louisiana Office of Tourism has been officially extended for up to three years ending in 2024. Providing honest creative and a data-driven strategy held accountable by objective analytics has enabled Trumpet to drive year-over-year growth on behalf of the department, helping to play a critical role in expanding Louisiana’s economy. Since Trumpet was hired in 2011, each successive year Louisiana has outpaced domestic travel growth in the…

Uhive Social Network Enables Users to Mint their Profiles Into NFTs

Uhive is the world's first blockchain-powered, AI-based, decentralized social platform. This disruptive social network is shaking up the social media scene using a unique and innovative interest-based content discovery model, alongside creator rewards within Uhive’s decentralized economy with its very own cryptocurrency - Uhive Token HVE2. At the center of Uhive’s groundbreaking app resides the Oasis; an interactive, VR supported physical-esque dimension comprising an infinite number of ‘spaces’. These spaces are similar…

GlassView Bolsters its Performance Focus With the Launch of Ecko, its New Customer Lifetime Value Product

GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards LTV combines a suite of proprietary optimization levers that deploy unique targeting techniques by harnessing various data segments. Internal data such as revenue, purchase size, and click velocity change is combined with brand CRM data to identify high-value, high-intent customers and…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

VERB Readies Release Of Much Anticipated Interactive Video Integration With Microsoft Outlook; Offers Expansive Beta Program For Small…

VERB Technology Company, Inc. , a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that in preparation for the global release of its much anticipated Microsoft Outlook integration, it will offer small businesses across the country impacted by COVID-19, free use through a specially designed beta program. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead…

Shopkick Survey Finds Rising Concerns About COVID Are Leading to Empty Store Shelves as Consumers Revert to Stocking Up

COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half of Americans (48 percent) are more concerned about the pandemic now than just a month ago, leading shoppers to stockpile essentials at higher rates than at the start of the pandemic. Shopkick, a leading shopping rewards app, surveyed nearly 8,000 consumers across the country to gain insights into how the uptick in national COVID cases is impacting shopping habits. The findings…

More Than a Third of Shoppers Have Been Let Down by an Online Order Since COVID Crisis, According to a New Brightpearl Survey

36% have been let down by an online order since the crisis started  45% of buyers say online deliveries are taking longer to arrive  42% of consumers claim unreliable delivery has lessened their trust in online shopping since the start of the pandemic Brightpearl CEO Derek O’Carroll said: “There has been a big shift to online post-Covid but delivery reliability has created a crisis of confidence in some consumers and brands could still suffer if they don’t improve their end-to-end service.” More than a third of shoppers…

Will the COVID Grinch Steal Christmas?

New report from BRG Retail Performance Improvement professionals outlines Holiday 2020 considerations for Retail industry Retail faces another inflection point. The impact of COVID-19 on the way we live, work and shop has been unprecedented—and the 2020 holiday shopping season will not be immune, according to a new report from BRG Retail Performance Improvement professionals. While retail works to shift in an ever-changing world brought forth by the pandemic, the industry is left asking: "Will the COVID Grinch steal…

Consumers Adjust Holiday Shopping Due to COVID and Are Willing to Grant Retailers Leeway

As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers and meet seasonal demands in the midst of a global pandemic. To help brands navigate this complex new landscape, Delivery Experience Management (DEM) leader Convey announced the results of its fourth annual study that illuminates the trends and themes that will define the shopping experience this holiday. The survey found that a significant portion of shoppers recognize the uncertainty…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

60% of Content Containing COVID-Related Keywords Is Brand Safe

New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. The findings come from analysis by Verity, the company’s machine learning-based content analysis…

The COVID Pandemic Will Contribute Significantly to the $542 Billion Couriers and Messengers’ Market

The Business Research Company offers “Couriers And Messengers Market By Type (Domestic Couriers Market, International Couriers Market) Type Of Coverage (Couriers And Express Delivery Services, Local Messengers And Local Delivery) End-User (B2B, B2C, Others), And Region | Global Forecast To 2023” from its research database. The unprecedented outbreak of corona virus is boosting the couriers and messengers’ market globally. The virus, which originated in the Wuhan Province of China, later spread across the world. With…

Alterra.ai and Mymo Launch a Chatbot That Can Answer Questions on the Coronavirus Outbreak

The COVID Q&A bot answers questions on the coronavirus symptoms, prevention, and treatment, among other things. It helps people concerned about the coronavirus outbreak to quickly get answers to their burning questions. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time The bot relies on the information from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The bot is available to medical…