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CPG advertisers

IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising

Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s Impact on Sales IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Google, announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift. This upcoming solution deepens IRI’s ongoing relationship with Google, which was established through the…