Quotient Launches Promotion Amplification Platform with Another Major US Grocer

Quotient , the leading digital media and promotions technology company, announced an expansion of their partnership with one of the largest food and drug retailers in the United States, to introduce a promotion  amplification tool to their retailer performance media platform. The new tool helps consumers save money in thousands of grocery stores, while connecting CPG brands with engaged shopping audiences. Promo amplification taps retail point-of-sale and loyalty card data to automatically target the right consumers with available temporary price reduction (TPR) offers, featuring custom creative from the CPG brand.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“On-sale items are the quintessential promotion to drive trial and loyalty and offer shoppers maximum value. Introducing promo amplification to an existing retail ad network helps expose more shoppers to offers on products they love to drive in-store and online sales, and deepens their relationship with their grocer”

“On-sale items are the quintessential promotion to drive trial and loyalty and offer shoppers maximum value. Introducing promo amplification to an existing retail ad network helps expose more shoppers to offers on products they love to drive in-store and online sales, and deepens their relationship with their grocer,” said Steven Boal, CEO and founder of Quotient.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

According to Quotient internal data, on average, CPG advertisers run over 2,000 TPRs each week to drive in-store sales at grocery retailers. Of those TPRs, only ten percent are visible in the retailers’ traditional, weekly circular. As a result, shoppers may not be aware of all the on-sale items available, and brands and retailers may miss an opportunity for incremental store trips, potential new trial and increased basket sizes. Promo amplification aims to rectify the up to 90% “unseen” TPR’s.