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Crimson Hexagon

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

InMoment Appoints Gary King, Harvard Researcher & Data Science Luminary to Board of Directors

Distinguished Harvard Faculty Member Brings Extraordinary Combination of Academic Credentials, Data Science Acumen, and Entrepreneurial Success InMoment, the top customer experience (CX) intelligence platform, announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX. “Traditional surveys aren’t always the ideal data collection method to understand all types of human…

Brandwatch & Crimson Hexagon Merge

Two Leading Social Intelligence Companies Come Together to Create New Artificial Intelligence-Driven Products to Help Every Decision-Maker Better Understand Their Consumers Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. "In this digitally connected world, our vision is to transform how organizations understand…

Crimson Hexagon Announces Cutting Edge Reverse Image Search Capability

Allows Market Researchers to Uncover a Full Range of Consumer Sentiment and Reactions to Image-Based Content Crimson Hexagon, the leading provider of AI-Powered Consumer Insights, announces new reverse image search capabilities. The first in the industry to offer this advanced feature, Crimson Hexagon extends its technology leadership in AI and image analytics, allowing analysts to search by picture, instead of text, across Crimson Hexagon’s data library. Results include exact matches, visually similar images, and a full…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

Crimson Hexagon Posts Record Annual Revenues in 2017 and Expands to “Consumer Insights”

General Motors Among Brands Choosing Crimson Hexagon as Company Broadens Beyond Social Media Analytics to AI-Powered Consumer Insights Crimson Hexagon, the leading provider of AI-powered consumer insights, recently announced record financials, as it closed its books for 2017. Revenue was up globally as well as in each geographic theater. In the last six months of 2017 alone, the company more than tripled its number of customers with annual contract values (ACVs) of $100,000 or more. Crimson’s momentum is the result of a…