Browsing Tag

critical insights

Why Affiliate Marketers Need Ad Tracking Innovation Now

Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn to alternative advertising inventory to diversify their traffic and revenue from the big four platforms (Google, Amazon, Facebook, Apple – GAFA), it will become more critical that the advertising tracking technology available reflects today's affiliate ecosystem. Marketing Technology…

Luminoso Promotes Henning Smith to Chief Technology Officer

Luminoso, the company that turns unstructured text data into business critical insights, announced that it has promoted Henning Smith to Chief Technology Officer. “As the demand for Luminoso’s text analytics applications have surged in recent years, our engineering and infrastructure teams have ensured our applications are exceeding customers’ needs,” said Adam Carte, CEO of Luminoso. “Henning Smith has been a stellar leader of our engineers during his tenure at Luminoso. As we continue to grow Luminoso globally, we’re…