Browsing Tag

CRM system

New Study: 66% of Sellers Would Rather Clean the Bathroom Than Update Their CRM System

Outdated CRM systems are hurting sellers' productivity and making them wish they had superpowers Sellers are working harder than ever but their Customer Relationship Management (CRM) systems are not working for them, according to a new study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle. The study, "Getting Past the Breaking Point of Yesterday's CRM," includes insights from more than 500 sellers in the U.S. and found that sellers are frustrated with the time-consuming, manual, and…

IMI Hydronic Engineering Selects Confirmit To Boost Customer-Centricity

Leading HVAC provider launches touchpoint-based CX programme to drive growth IMI Hydronic Engineering, the industry-leading provider of innovative and reliableHVAC solutions, has selected Confirmit Horizons as the platform to support its new customer experience (CX) programme. IMI Hydronic Engineering is working with Confirmit to build a series of surveys that will deliver a clear picture of the customer experience across key touchpoints throughout the customer journey. Surveys will be automatically triggered through…

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform. But, woe betides if you’re unveiling a new or updated CRM system. That one is the poison chalice because of its impact on every facet of your…

7 Tips for Creating a Customer-Centric Organization

Client satisfaction is more important than ever. No matter the industry, customers will make comments—online and off—that affect the future of your business. Entrepreneurs must prioritize Customer Success (CS) and teach teams to deliver exceptional service that builds meaningful relationships with clients. "In the age of transparency, trust in traditional advertising messages has waned while their trust in the opinions of friends, bloggers and online comments and postings of those they consider reliable sources of…